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# Intentionally Embarrassing Board Games
Buzzfeed's Social Sabotage Makes You Post on Social Media

By Ell Smith | Published 2017-11-07 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/buzz-feeds-social-sabotage
References: [adweek](http://www.adweek.com/digital/buzzfeed-launches-a-social-inspired-board-game-in-partnership-with-walmart-and-jet-com/) & [socialsabotage](https://socialsabotage.com)

Buzzed's Social Sabotage is a unique [board game](https://www.trendhunter.com/trends/monopoly-board-crawl) that is encouraging players to post embarrassing content on their social media sites.

The simple-to-play game consists of two types of cards: "where and what." The "where" cards, determine the site that a player will post content to, which could be [Facebook](https://www.trendhunter.com/trends/meta-world-my-city) groups or an ex's mailbox. The "what" cards determine the type of content the player will have to send, which can vary from a current photo of one's bathroom, to a selfie sent without context.

Creating a connection between the online and offline worlds, this game takes a lighthearted approach to the "miscommunications and misadventures of life in the digital age, and allows us all to have a little fun with our carefully crafted [social media personas](https://www.trendhunter.com/trends/buzzfeed-island).”

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 64% | Activity: 83% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Pranks](https://www.trendhunter.com/pranks)

## Key Themes

### Why This Trend Is Growing

- **Intentional Embarrassment:** Creating opportunities for intentional embarrassment through board games and social media interactions.
- **Connection Between Online and Offline Worlds:** Exploring ways to bridge the gap between online and offline experiences, such as incorporating social media into traditional board games.
- **Lighthearted Approach to Digital Misadventures:** Developing products and experiences that allow individuals to have fun and laugh at the miscommunications of life in the digital age.

### Industries Being Reshaped

- **Entertainment:** Integrating social media elements into traditional board games to enhance the entertainment value and create unique player experiences.
- **Digital Marketing:** Exploring opportunities to leverage intentional embarrassment as a marketing strategy, helping brands stand out in the crowded digital landscape.
- **Social Media Platforms:** Partnering with board game developers to create interactive experiences that encourage user engagement and content creation on social media platforms.

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