# Athlete Collaborative Neon Sneakers LaMelo Ball Joins PUMA on a New MB.01 Design Dubbed Buzz City By Amy Duong | Published 2022-01-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/buzz-city References: [hypebeast](https://hypebeast.com/2022/1/lamelo-ball-puma-mb-01-buzz-city-376443-13-release-date) & [us.puma](https://us.puma.com/us/en/pd/mb.01-buzz-city-basketball-shoes/376443.html) LaMelo Ball continues to build his reputation in the NBA along with the rest of his family -- his latest work is done alongside PUMA with the [Buzz City](https://www.trendhunter.com/trends/limited-edition-holiday-menu) iteration of the [MB.01](https://www.trendhunter.com/trends/alien-safari) sneaker model The shoe boasts two tones throughout the entire silhouette, chosen to represent his team, the [Charlotte Hornets](https://www.trendhunter.com/trends/port-charlotte-syc01). The base foundation is made with breathable mesh materials weaved with a synthetic fabric in the Puma Black hue. This is followed by Blue Atoll for a pop of neon contrast throughout, which can be seen across most of the shoe. This is applied through embroidery in the form of the collar wings, the PUMA logo along the sides of the forefoot, and "1 of 1" details. Image Credit: Puma ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 27% | Activity: 2% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Athlete Collaborative Sneaker Designs:** Collaborative designs between athletes and fashion brands are becoming a trend, creating unique and personalized products that cater to fans and collectors. - **Neon Color Accents:** Bright neon colors as accents in fashion products are becoming a trend, adding a pop of color and attracting younger consumers. - **Digital Product Customization:** Digital platforms that allow consumers to customize products according to their preferences are becoming popular, catering to the growing demand for personalized products. ### Who This Affects Most - **Sports Apparel Industry:** Collaborating with famous athletes to design and release unique products can create buzz and increase sales for sports apparel brands. - **Fashion Industry:** Incorporating neon colors and other eye-catching design elements in fashion products can help brands stand out and attract younger consumers. - **E-commerce Industry:** Providing digital customization tools for products can create a new and engaging experience for consumers shopping online, which in turn can increase sales and customer loyalty. ## Related on Trend Hunter - [Otherworldly-Inspired Tonal Basketball Shoes](https://www.trendhunter.com/trends/alien-safari.md) - [Sportscar-Inspired Basketball Shoes](https://www.trendhunter.com/trends/puma-and-porsche.md) - [Collaborative Bold Sneaker Models](https://www.trendhunter.com/trends/puma-and-salehe.md) - [Athlete Signature Pink Sneakers](https://www.trendhunter.com/trends/hali-1.md) - [Opal-Toned Basketball Shoes](https://www.trendhunter.com/trends/tyrese-haliburton.md) - [Venice Beach-Inspired Footwear Designs](https://www.trendhunter.com/trends/venice-beachinspired-f.md) - [Peachy Basketball Sneakers](https://www.trendhunter.com/trends/puma-scoot-zeros-georgia-peach.md) - [Performance Basketball Footwear](https://www.trendhunter.com/trends/allpro-nitro-pe-colorway.md) - [Vibrant Sneaker Releases](https://www.trendhunter.com/trends/1906r-collection.md)