# AR Surfboard Shops Surf Prescriptions Enhances the Process of Buying a Surfboard with Tech By Laura McQuarrie | Published 2020-02-18 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/buying-a-surfboard References: [prnewswire](https://www.prnewswire.com/news-releases/augmented-island-studios-and-surf-prescriptions-just-launched-the-first-web-augmented-reality-surfboard-site-in-the-world----no-app-needed-301006398.html) In the same way that consumers rely on augmented reality technology to preview large pieces of furniture in the home, [Surf](https://www.trendhunter.com/trends/surf-air-mobility) Prescriptions now offers technology to enhance the process of buying a surfboard online. Surf Prescriptions worked with [Augmented](https://www.trendhunter.com/trends/snapchat-winter-village) [Island Studios](https://www.trendhunter.com/trends/fathers-day-poke-bowls) to launch the first-of-its-kind WebAR online surfboard store, which doesn't require any app downloads. With this tech-fueled experience, shoppers are able to use their mobile device's camera to see Surf Prescriptions' colorful boards come to life before their eyes in real-time and at a full-size scale. As one-dimensional website images can often leave something to be desired, this AR experience offers a new way for consumers to appreciate the designs from all angles. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 76% | Activity: 72% | Freshness: 9% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Webar Online Stores:** Online stores that use WebAR to enhance the shopping experience and enable real-time visualization of products. - **Augmented Reality Shopping:** Shopping experiences that rely on augmented reality technology to visualize and customize products for customers. - **Mobile AR Applications:** Mobile applications that utilize AR technology to provide interactive shopping experiences and enhance customer engagement. ### Who This Affects Most - **E-commerce:** E-commerce businesses that can leverage AR technology to improve the online shopping experience and increase customer engagement. - **Surfing Industry:** Surfing businesses that can use AR technology to provide customers with a more immersive and interactive shopping experience, as demonstrated by Surf Prescriptions. - **Furniture Industry:** Furniture businesses that can implement WebAR technology to enable customers to preview furniture in their home before making a purchase, as is already being done by some companies. ## Related on Trend Hunter - [AR Retail Kiosks](https://www.trendhunter.com/trends/big-digital-and-deepar.md) - [Augmented Reality Stores](https://www.trendhunter.com/trends/ar-store.md) - [AR-Powered Retail Apps](https://www.trendhunter.com/trends/augmented-reality-feature.md) - [AR Furniture Testing Features](https://www.trendhunter.com/trends/pinterest-ar-furniture.md) - [Interactive AR Storefronts](https://www.trendhunter.com/trends/spotselfie-ar-meta-stores.md) - [AR-Powered Shopping Apps](https://www.trendhunter.com/trends/walmart-5.md) - [AR-Powered Furniture Lenses](https://www.trendhunter.com/trends/google-search-2.md) - [AR Apartment Platforms](https://www.trendhunter.com/trends/3d-apartment.md) - [AR Tea Packages](https://www.trendhunter.com/trends/immertia.md)