# Black-Owned Black Friday Initiatives Facebook's #BuyBlack Friday Initiative Returns this Season By Elena Rahman | Published 2021-10-26 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/buyblack References: [essence](https://www.essence.com/news/money-career/black-billionaire-list-2021/) & [facebook](http://facebook.com)  [Facebook](https://www.trendhunter.com/trends/facebook-debuts-at-stagecoach) announced the return of its #BuyBlack Friday initiative to support Black-owned brands during the holiday season. The social media platform understands that the holiday season is crucial to small businesses and wants to encourage shoppers to purchase from Black-owned companies throughout Black Friday sales. The initiative begins on November 5th, 2021. Every subsequent Friday will feature Live Shopping segments from Black-owned businesses. Some featured companies include Sahwanda's Hot Pepper Sauce, [House of Takura](https://www.trendhunter.com/trends/tonys-chocolonely-advertisement), and Obia Naturals, and more. In addition, the segments include special guests and surprise appearances from influential figures. Facebook users can visit the Facebook Shop tab for weekly updates. The #BuyBlack Friday weekly updates are also available on the [Instagram](https://www.trendhunter.com/trends/facebook1) Shop tab starting November 1st, 2021. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 14% | Activity: 32% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Live Shopping:** Black-owned companies can adopt Live Shopping as a way of showcasing their products and expanding their reach to a wider audience. - **#buyblack:** Retailers and brands can adopt the #BuyBlack campaign to drive sales during the holiday season and increase visibility of Black-owned businesses. - **Social Media Marketing:** Black-owned businesses can leverage social media platforms like Facebook and Instagram to reach their target audience and engage with customers. ### Where This Applies - **E-commerce:** E-commerce platforms can partner with Black-owned businesses to feature their products and expand their customer base. - **Marketing and Advertising:** Marketing and advertising agencies can specialize in helping Black-owned businesses craft their messaging and develop effective campaigns to reach their target audience. - **Consumer Goods:** Consumer goods companies can diversify their offerings and feature products from Black-owned businesses to appeal to a more diverse customer base and support the movement towards racial equity. ## Related on Trend Hunter - [Month-Long Holiday Shopping Promotions](https://www.trendhunter.com/trends/walmart-black-friday-deals-for-days.md) - [Accessible Mindful Shopping Initiatives](https://www.trendhunter.com/trends/style-dna.md) - [Black-Owned Restaurant Initiatives](https://www.trendhunter.com/trends/pepsi-dig-in-day.md) - [Specialized Ethical Commerce Platforms](https://www.trendhunter.com/trends/ethical-commerce-platform.md) - [Tech Rebellion Campaigns](https://www.trendhunter.com/trends/big-tech-rebellion.md) - [Black-Owned Chocolate Kits](https://www.trendhunter.com/trends/bifties-black-history-month.md) - [Black Friday Cafe Campaigns](https://www.trendhunter.com/trends/biggby-coffee-black-friday-bundle.md) - [Global Inclusive Retail Initaitives](https://www.trendhunter.com/trends/women-led-wednesday.md) - [Event-Based Black Friday Deals](https://www.trendhunter.com/trends/walmarts-black-friday.md)