# Furniture Buy Back Programs Ikea is Buying Back Old Furniture with Its #BuyBackFriday Initiative By Ell Smith | Published 2020-10-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/buybackfriday-initiative References: [hypebae](https://hypebae.com/2020/10/ikea-buy-back-friday-initiative-furniture-recycling-program-vouchers-sustainability) & [ikeafamily](https://ikeafamily.ca/en/sell-back) [Ikea](https://www.trendhunter.com/trends/green-friday-campaign) is buying back old furniture with its #BuyBackFriday initiative. Many brands are shifting their focus to sustainability in an effort to cater to the growing [conscious consumer demographic](https://www.trendhunter.com/trends/preowned-platform). As buyers demand corporations be held accountable for their environmental footprint, many brands are responding with clever campaigns to show their dedication to the movement. Ikea's Buy Back Friday program is a perfect example of that creativity, as it combines both brand and consumer action. The campaign invites consumers to return old Ikea furniture in exchange for a voucher to the store. By doing this, consumers can receive a voucher worth up to 50% of their products original price. If Ikea can't give new life to an old product by reselling it, they will donate it to various community organizations. Image Credit: Ikea ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 65% | Activity: 73% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture) ## Key Themes ### What's Driving This Trend - **Sustainable Buy Back Programs:** Brands are implementing buy back programs to promote sustainability and cater to conscious consumer demands. - **Brand Accountability Campaigns:** Brands are responding to consumer demands for corporate environmental responsibility with clever campaigns that showcase their dedication. - **Consumer-brand Collaboration Initiatives:** Companies are engaging consumers in sustainability efforts through initiatives like Ikea's Buy Back Friday program, which combines brand and consumer action. ### Who This Affects Most - **Furniture Retail:** Furniture retailers can capitalize on the growing trend of sustainability by implementing buy back programs and showcasing their environmental initiatives. - **Home Decor:** Home decor companies have the opportunity to tap into the conscious consumer market by developing eco-friendly product lines and offering buy back options. - **Sustainability Consulting:** Consulting firms specializing in sustainability can assist brands in designing and implementing effective buy back programs to improve their environmental footprint. ## Related on Trend Hunter - [Furniture Brand Green Friday Campaigns](https://www.trendhunter.com/trends/green-friday-campaign.md) - [Retailer-Backed Reseller Platforms](https://www.trendhunter.com/trends/ikea-preowned.md) - [Humanizing Furniture Catalogs](https://www.trendhunter.com/trends/ikea-life-collection.md) - [Revived Celebrated Home Decor](https://www.trendhunter.com/trends/nytillverkad-vintage-collection.md) - [Denim Take-Back Events](https://www.trendhunter.com/trends/target-5.md) - [Second-Hand Home Goods Catalogs](https://www.trendhunter.com/trends/the-ikijijia-catalogue.md) - [NFT-Connected Furniture](https://www.trendhunter.com/trends/nftconnected-furniture.md) - [Full-Service Furniture Marketplaces](https://www.trendhunter.com/trends/instant-offer.md) - [Furniture-Honoring Campaigns](https://www.trendhunter.com/trends/wherever-life-goes.md)