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# Beneficial Online Marketplaces
Buy With Heart Provides Marketing Resources for Social Ventures

By Rebecca Byers | Published 2012-08-28 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/buy-with-heart
References: [buywithheart.org](http://www.buywithheart.org/) & [buywithheart.org](http://www.buywithheart.org/all-ventures/)

In providing marketing resources for enterprises to maximize their impact and brand presence, Buy With Heart is an awareness brand and umbrella campaign championing social ventures in America. Created by Social Venture Partners Rhode Island, Buy With Heart is a one-stop online shop featuring over 100 social enterprise products and services.

Through its support of social enterprise in the US, Buy With Heart hopes to in turn support job growth, economic growth and efforts addressing pressing social and environmental issues.

While many of the social enterprises showcased in Buy With Heart’s marketplace offer a product, other ventures provide innovative opportunities for citizens facing issues such as unemployment by offering services that enable job training for those who need it most.

Buy With Heart has welcomed a new CEO to its team, Briana McGeough.

**Contact Information**
Buy With Heart [website](http://www.buywithheart.org)
Buy With Heart on [Facebook](https://www.facebook.com/pages/Buy-With-Heart/131911010220199)

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 27% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism)

## Key Themes

### What Makes This Trend Stand Out

- **Social Enterprise Marketplace:** Creating online marketplaces for social enterprises to sell products and services can maximize their impact and brand presence.
- **Job-training Services:** Providing job-training services through social enterprises can give citizens facing unemployment access to innovative opportunities.
- **Awareness Brand for Social Ventures:** Creating an awareness brand as an umbrella campaign can champion social ventures by providing marketing resources to maximize their impact and brand presence.

### Sectors Adopting This

- **E-commerce:** Creating a social enterprise online marketplace is a disruptive innovation opportunity for the e-commerce industry.
- **Education and Training:** Innovative job-training services provided by social enterprises can disrupt the education and training industry by providing accessible and affordable career development opportunities.
- **Advertising and Public Relations:** Creating an awareness brand for social ventures and providing marketing resources is a disruptive innovation opportunity for the advertising and public relations industry.

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