# DIY 1 for 1 Businesses 'Buy One Give One' Lets Anyone Create a Social Enterprise By Bianca | Published 2012-02-07 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/buy-one-give-one1 References: [b1g1](http://www.b1g1.com/buy1give1/) The [one for one model of giving](https://www.trendhunter.com/trends/giving-integration) has become wildly popular in the social business space over the last couple of years, sparked largely by the success of [TOMS Shoes](https://www.trendhunter.com/trends/soles4souls-canada), who give a pair of shoes to a child in need for each one sold. Recognizing that other business owners would jump at the opportunity to give back to the world simply by selling their products, *Buy One Give One* was launched in Singapore in 2007 to connect entrepreneurs with causes to do just that. "Imagine if every time you dined out, a hungry child received a meal," the [Facebook](https://www.trendhunter.com/trends/buyblack) page says. "Imagine if every time you bought a book, a tree got planted. Imagine if every time you saw a doctor, someone in need received care... "B1G1 makes this possible for any kind of business to give simply and effectively through its 'Giving Engine' at www.b1g1.com." The Buy One Give One website gives business owners the tools to create their own one-for-one business, with a selection of over 150 causes to support. To date, the social business has helped hundreds of businesses facilitate over 8.7 million "giving activities," many of which can be seen on the website through the Business List section. **Contact Information** Buy One Give One [website](http://www.b1g1.com/buy1give1/) Buy One Give One on [Twitter](https://twitter.com/#!/B1G1) Buy One Give One on [Facebook](http://www.facebook.com/pages/B1G1/112672408804971) ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 43% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Buy One Give One Business Model:** Businesses can create a social impact by providing a product or service equivalent to the customer's purchase to a person in need. - **Social Responsibility:** Businesses can actively contribute to a social cause by incorporating social impact in their business model. - **Consumer Satisfaction:** Customers can feel satisfied and feel like they are contributing to a social cause when purchasing products and services from businesses utilizing the Buy One Give One model. ### Where This Applies - **Retail:** Retail industries can adopt the Buy One Give One model in their business to enhance customer satisfaction and create a social impact by giving a product or service equivalent to the customer's purchase to a person in need. - **Food and Beverage:** Food and beverage industries can incorporate the Buy One Give One model to provide a meal equivalent to the customer's purchase to a person in need and contribute to ending world hunger. - **Healthcare:** Healthcare industries can utilize the Buy One Give One model to provide medical services equivalent to customers' purchases to people in need of medical care and contribute to improving global health. ## Related on Trend Hunter - [Community-Supporting Business Models](https://www.trendhunter.com/trends/linked-prosperity.md) - [Charitable Shopping Assistants](https://www.trendhunter.com/trends/give-freely.md) - [Community-Supporting Meal Initiatives](https://www.trendhunter.com/trends/giftameal.md) - [Purpose-Driven Winery Programs](https://www.trendhunter.com/trends/bottles-for-better.md) - [Pop-Up Reverse Supermarkets](https://www.trendhunter.com/trends/reverse-supermarket.md) - [Social Good eCommerce Directories](https://www.trendhunter.com/trends/socially-minded-companies.md) - [Child-Specific Peer Donation Networks](https://www.trendhunter.com/trends/lets-match-mums.md) - [Hyper-Local Gifting Communities](https://www.trendhunter.com/trends/buy-nothing-project.md) - [E-Commerce Giving Integration](https://www.trendhunter.com/trends/giving-integration.md)