# Freebies For Rival Support Coca-Cola Gives Out Free Drinks to People Who Buy Pepsi Products By Strawberries and Champagne | Published 2009-03-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/buy-one-get-one-free-promotions References: [adage](http://adage.com/article?article_id=135104) & [thisismoney](http://www.thisismoney.co.uk/news/article.html?in_article_id=456391&in_page_id=2&in_a_source=&position=moretopstories) Another recession-busting trick has emerged in the food and beverage industry, this time from [Coca-Cola](https://www.trendhunter.com/trends/cocacola-love-pizza-win-a-pizza). This is definitely not the time to be classed as the No. 2 brand for anything; only being at the top will do. Coca-Cola announced that anyone who buys rival Pepsi’s [Mountain Dew](https://www.trendhunter.com/trends/bottle-lotto-sweepstakes) soda will be given a free bottle of Coca-Cola’s version of the drink, Vault. Promoted at the Vault Taste Challenge, the “Don’t Dew It” campaign encourages customers to switch to the Coca-Cola brand. These clever marketing ploys encourage the consumer to go out there and spend their money in the hope of getting something free. Although a bottle of soda is nowhere near getting a free car like [Dodge](https://www.trendhunter.com/trends/freo-z-ultra) promoted with their trucks last year, it’s still a very significant way to create brand appeal. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 12% | Activity: 29% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Recession-busting Marketing:** Creating promotional campaigns that incentivize customers to switch brands and make purchases during a recession. - **Freebies for Rival Support:** Offering free products to customers who buy rival brands to encourage brand loyalty and preference. - **Creating Brand Appeal:** Using creative marketing strategies, such as offering free products, to make brands more appealing to consumers. ### Where This Applies - **Food and Beverage:** Incentivizing customers to switch brands and purchase products in the food and beverage industry. - **Marketing and Advertising:** Developing innovative marketing campaigns that use freebies to entice customers to switch brands and make purchases. - **Automotive:** Leveraging freebies as a marketing tool to create brand appeal in the automotive industry, similar to Dodge's promotion with free cars. ## Related on Trend Hunter - [Complimentary Pizza Soda Promotions](https://www.trendhunter.com/trends/cocacola-love-pizza-win-a-pizza.md) - [Tongue-In-Cheek Soda Campaigns](https://www.trendhunter.com/trends/tastes-better-campaign.md) - [Card-Style Game Soda Campaigns](https://www.trendhunter.com/trends/bottle-lotto-sweepstakes.md) - [Soda-Paired Pizza Deals](https://www.trendhunter.com/trends/pepsi-chase-cars.md) - [Complimentary Customizable Drink Promotions](https://www.trendhunter.com/trends/sonic-cocacola-your-way.md) - [Collaboration Soda Dessert Promotions](https://www.trendhunter.com/trends/baskinrobbins-and-pepsi.md) - [Cheeky Food-Focused Soda Campaigns](https://www.trendhunter.com/trends/share-a-pepsi.md) - [Time Zone Soda Campaigns](https://www.trendhunter.com/trends/mountain-time.md) - [Zero-Sugar Soda Challenges](https://www.trendhunter.com/trends/pepsi-challenge.md)