# Facevertising Fundraising 'Buy My Face' Was Invented to Pay off Student Loans By Harris Jay Rosenberg Alterman | Published 2012-04-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/buy-my-face References: [odditycentral](http://www.odditycentral.com/funny/english-students-pay-university-loans-by-renting-out-their-faces.html) & [buymyface](http://www.buymyface.com/) 'Buy My Face' was invented by two British students named Ross Harper and Ed Moyse as a way to pay off their massive student debt. Their total debt had amounted to a whopping total of $80,000 when the pair decided to start [selling their faces as advertising space](https://www.trendhunter.com/trends/faceless-avatar). Every day the two paint their faces with whatever advertisements they have been paid for and even make a [short video promoting the company](https://www.trendhunter.com/trends/legitimate-you). In the beginning, they were only charging one dollar and fifty cents but with popularity booming that price has risen all the way to $600. Harper and Moyse say that they will shut down their operation when their loans are payed off to pursue [other entrepreneurial activities](https://www.trendhunter.com/trends/sickrate). ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 32% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Facevertising:** By selling their faces as advertising space, 'Buy My Face' demonstrates the trend of facevertising as a unique way to fundraise and pay off debt. - **Student Debt:** 'Buy My Face' highlights the ongoing trend of students exploring unconventional means, such as facevertising, to pay off their ever-increasing student debt. - **Entrepreneurial Pursuits:** The creators of 'Buy My Face' exemplify the trend of young entrepreneurs utilizing innovative ideas, like facevertising, to gain financial independence and pursue new ventures. ### Who This Affects Most - **Advertising:** 'Buy My Face' introduces a disruptive innovation opportunity for the advertising industry with the emergence of facevertising as a unique and attention-grabbing marketing method. - **Education:** The concept of facevertising, as a means to tackle student debt, presents an opportunity for the education industry to explore alternative ways of financing higher education and reducing the burden of student loans. - **Entrepreneurship:** The success of 'Buy My Face' showcases a disruptive innovation opportunity within the entrepreneurship industry, encouraging aspiring entrepreneurs to think outside the box and explore unconventional business models. ## Related on Trend Hunter - [Unique Real Facial Hair Billboards](https://www.trendhunter.com/trends/dollar-shave-club1.md) - [Soda-Branded Scholarship Fundraisers](https://www.trendhunter.com/trends/fanraiser.md) - [Viral Face Generators](https://www.trendhunter.com/trends/crazyface.md) - [Snack Artwork Auctions](https://www.trendhunter.com/trends/mischief-by-chester.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Location-Based Social Media Platforms](https://www.trendhunter.com/trends/spotselfie.md) - [Viral Social Shopping Apps](https://www.trendhunter.com/trends/claim-app.md) - [Ad-Supported Gaming Services](https://www.trendhunter.com/trends/playmanity.md) - [Metaverse Advertising Services](https://www.trendhunter.com/trends/nft-plazas.md)