# Social Media Sacrifices Celebs Offer Up Their Digital Lives for the Buy Life Campaign By Regan Canie | Published 2010-11-30 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/buy-life References: [causeintegration](http://www.causeintegration.com/2010/buy-a-t-shirt-to-give-life-and-fight-aids/) & [buylife.org](http://buylife.org/) The Buy Life campaign may seem like [social media](https://www.trendhunter.com/trends/digital-dependency) suicide, but the macabre movement is for an amazing cause. Alicia Keys' "Keep A Child Alive" organization has spawned the Buy Life concept joining with other mega celebs that will donate their digital lives to raise awareness to those affected by [HIV/AIDS](https://www.trendhunter.com/trends/hivaids-prevention). This means logging out of [Facebook](https://www.trendhunter.com/trends/buyblack), leaving the Twitterverse and boycotting the blogospheres until their lives are 'bought back' by charitable donations. Buy Life t-shirts and totes can be purchased as well, featuring scannable barcodes allowing a smartphone user to scan & donate instantly! ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 86% | Activity: 67% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Digital Sacrifice:** Opportunity for disruptive innovation in creating campaigns or initiatives that involve influencers sacrificing their digital lives for a cause. - **Digital Activism:** Opportunity for disruptive innovation in leveraging social media platforms and influencers to raise awareness and funds for social causes. - **Mobile Donations:** Opportunity for disruptive innovation in developing mobile donation platforms that allow instant scanning and donation through barcodes. ### Where This Applies - **Nonprofit:** Opportunity for disruptive innovation in the nonprofit sector to engage with influencers and utilize social media for fundraising and awareness campaigns. - **Social Media Marketing:** Opportunity for disruptive innovation in social media marketing strategies that involve influencers sacrificing their digital presence to support a cause. - **Mobile Payment:** Opportunity for disruptive innovation in the mobile payment industry by creating seamless and user-friendly scanning and donation experiences through barcodes. ## Related on Trend Hunter - [Gamer-Targeted Donor Campaigns](https://www.trendhunter.com/trends/virtual-donors.md) - [Charitable Influencer-Targeting Campaigns](https://www.trendhunter.com/trends/thrift-it-back.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Awareness-Raising Apparel](https://www.trendhunter.com/trends/hats-for-hope-movement.md) - [Tech Rebellion Campaigns](https://www.trendhunter.com/trends/big-tech-rebellion.md) - [Prolonged Activism Campaigns](https://www.trendhunter.com/trends/stay-in-the-fight.md) - [Suicide Prevention Campaigns](https://www.trendhunter.com/trends/please-stay-alive.md) - [Bloody Promotional Game Campaigns](https://www.trendhunter.com/trends/blood-for-a-pc.md) - [Child Care CSR Foundations](https://www.trendhunter.com/trends/dedication-to-life.md)