# Moodboard Tool Purchases A Pinterest Buy Button is in the Works to Make Pinned Items Shoppable By Meghan Young | Published 2015-02-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/buy-button References: [theverge](http://www.theverge.com/2015/2/12/8031199/pinterest-is-reportedly-adding-buy-button) & [pinterest](http://www.pinterest.com) It isn't uncommon to see comments on social media platforms about where to buy that cool top a fashion influencer is wearing or that throw a home decor lover has posted on [Instagram](https://www.trendhunter.com/trends/twitter-shops); hence the reason for the rumor of a [Pinterest](https://www.trendhunter.com/trends/pinterest-tv) buy button. It is in fact more than a rumor. The Pinterest buy button is currently being created with the intention of being launched within the next three to six months. Turing the mobile visual discovery tool into a shopping powerhouse, the Pinterest buy button will reportedly handle transactions through payments company Stripe, a San Francisco-based startup that has similar deals in place with both Twitter and [Facebook](https://www.trendhunter.com/trends/facebook1). The Verge notes, "interest's $5 billion valuation was largely predicated on the expectation that it would eventually add a [buy button], an addition that could the scrapbooking service to become an e-commerce monster to rival Amazon." ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 34% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Pinterest Buy Button:** The development of a Pinterest buy button will revolutionize online shopping by allowing users to make purchases directly from the platform. - **Mobile Visual Discovery:** The rise of mobile visual discovery tools like Pinterest presents opportunities for businesses to create innovative shopping experiences that are visually engaging and convenient for users. - **Social Media E-commerce:** The integration of buy buttons on social media platforms like Pinterest opens up new avenues for businesses to tap into the e-commerce market and reach a wider audience of potential customers. ### Where This Applies - **E-commerce:** The introduction of a Pinterest buy button has the potential to disrupt the e-commerce industry by creating a seamless shopping experience for users and driving sales for businesses. - **Social Media:** The implementation of buy buttons on social media platforms like Pinterest presents a disruptive innovation opportunity for the social media industry, as it transforms these platforms into e-commerce marketplaces. - **Payment Processing:** The partnership between Pinterest and payments company Stripe highlights the potential for disruption in the payment processing industry, as more platforms integrate seamless e-commerce capabilities. ## Related on Trend Hunter - [Inspiring Shoppable Series](https://www.trendhunter.com/trends/pinterest-tv.md) - [Social Media Shopping Features](https://www.trendhunter.com/trends/twitter-shops.md) - [Social Commerce Platforms](https://www.trendhunter.com/trends/21-buttons.md) - [Ecommerce Discovery Tools](https://www.trendhunter.com/trends/ecommerce-discovery.md) - [Multinational Streaming Service Expansions](https://www.trendhunter.com/trends/shop-the-holidays.md) - [Inspiring Multi-Shop Pop-Ups](https://www.trendhunter.com/trends/possibility-place.md) - [AR Furniture Testing Features](https://www.trendhunter.com/trends/pinterest-ar-furniture.md) - [Blog Post Converting Tools](https://www.trendhunter.com/trends/blogtopin.md) - [Visual-First AI Assistants](https://www.trendhunter.com/trends/pinterest-assistant.md)