# Social Media Buy Black Campaigns Facebook Highlights Black-Owned Businesses for Juneteenth By Grace Mahas | Published 2021-06-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/buy-black References: [socialmediatoday](https://www.socialmediatoday.com/news/facebook-highlights-black-owned-businesses-for-juneteenth-provides-tools-t/602088/) In honor of Juneteenth, Facebook is highlighting Black-owned brands in a new showcase collection on Facebook and [Instagram Shops](https://www.trendhunter.com/trends/buyblack). This includes a new set of visual templates that help brands raise awareness and show their support. In addition, Kamaro Brown, a cast member of 'Queer Eye,' will host a dedicated video that provides tips on how others can become involved in the initiative. As explained by Facebook: "The coronavirus pandemic has affected all small businesses, but Black-owned small businesses have been disproportionately affected by higher closure rates, and lower sales. To help shoppers discover and support Black-owned businesses on our platforms, [Facebook Shop](https://www.trendhunter.com/trends/facebook-debuts-at-stagecoach) and Instagram Shop will release collections that feature products from Black-owned businesses, under the theme of #BuyBlack." Image Credit: Facebook ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 33% | Activity: 16% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### What Makes This Trend Stand Out - **Social Media Buy Black Campaigns:** Social media campaigns to promote Black-owned businesses are a growing trend, providing an opportunity for disruptive innovation in marketing and advertising. - **Diversity and Inclusion in E-commerce:** Highlighting and promoting Black-owned businesses on e-commerce platforms like Facebook and Instagram can encourage diversity and inclusion in the industry, creating opportunities for innovative approaches to e-commerce. - **Ethical Consumerism:** Encouraging shoppers to support Black-owned businesses through social media campaigns promotes ethical consumerism, creating a trend towards sustainable and socially responsible business practices. ### Sectors Adopting This - **Social Media:** Social media platforms like Facebook and Instagram can provide more support to Black-owned businesses, leading to opportunities for innovative e-commerce and marketing solutions. - **E-commerce:** Highlighting Black-owned businesses on e-commerce platforms like Facebook and Instagram creates opportunities for innovation in creating diverse and inclusive online marketplaces. - **Marketing and Advertising:** Social media Buy Black campaigns provide a new opportunity for innovative marketing and advertising strategies that can promote ethical consumerism and social responsibility. ## Related on Trend Hunter - [Black-Owned Black Friday Initiatives](https://www.trendhunter.com/trends/buyblack.md) - [Black-Owned Restaurant Campaigns](https://www.trendhunter.com/trends/dig-in-day.md) - [Specialized Ethical Commerce Platforms](https://www.trendhunter.com/trends/ethical-commerce-platform.md) - [Black-Owned Restaurant Initiatives](https://www.trendhunter.com/trends/pepsi-dig-in-day.md) - [Uplifting Restaurant Campaigns](https://www.trendhunter.com/trends/pepsi-dig-in.md) - [Black History Retail Collections](https://www.trendhunter.com/trends/target.md) - [Inclusion-Focused Design Partnerships](https://www.trendhunter.com/trends/barbie-3.md) - [Social Good eCommerce Directories](https://www.trendhunter.com/trends/socially-minded-companies.md) - [Black Community-Focused Ads](https://www.trendhunter.com/trends/joyfullyblack.md)