# Crowd-Bought Breweries Buy a Beer Company Wants Fans to Own Pabst Brewing Co. By Katherinev123 | Published 2009-11-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/buy-a-beer-company References: [springwise](http://www.springwise.com/food_beverage/buyabeercompany/) & [buyabeercompany](http://buyabeercompany.com) [Pabst Brewing Co.](https://www.trendhunter.com/trends/pabst-blue-ribbon-1), a 165-year-old brewery and the third-largest beer company in the world, will be sent to market in 2010, at which point the new owners will be the brand’s fans. Two American ad agencies, [Forza Migliozzi](https://www.trendhunter.com/trends/lor-coffee-beans) and The Ad Store, have created the Buy a Beer Company, a site allowing fans of Pabst beers a chance to own a share of the company. The Buy a Beer Company website asks fans to pledge between $5 and $250,000 each towards acquisition of the company. According to Springwise, once the purchase price of the beer brand is reached, all contributors will get a “a crowdsourced certificate of ownership as well as enough beer to match their pledge.” ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 10% | Activity: 46% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Crowdsourced Ownership:** Opportunity for businesses to leverage the power of crowds to give ownership to their fans and customers. - **Crowdfunding Beer Companies:** Emerging trend of using crowdfunding platforms to raise funds for beer companies, allowing fans to become investors. - **Fan-driven Ownership:** A shift in business models towards allowing fans and consumers to have a stake in the ownership of their favorite brands. ### Who This Affects Most - **Brewery:** Opportunity for breweries to engage with their fans and customers by giving them a chance to own a share of the company. - **Crowdfunding Platforms:** Opportunity for crowdfunding platforms to attract beer companies seeking funding and engage with beer enthusiasts. - **Advertising Agencies:** Opportunity for advertising agencies to create innovative campaigns that allow consumers to have a direct stake in the companies they love. ## Related on Trend Hunter - [Beer Enthusiast Campaigns](https://www.trendhunter.com/trends/yard-house.md) - [Extra-Large Bulk-Size Beers](https://www.trendhunter.com/trends/pabst-blue-ribbon-1.md) - [Pet Shelter-Supporting Beers](https://www.trendhunter.com/trends/petshelter-american-lager.md) - [Retro Beer Branded Motels](https://www.trendhunter.com/trends/pabst-the-place.md) - [Connected Beer Jerseys](https://www.trendhunter.com/trends/running-of-the-beer-ads.md) - [High Stakes Beer Ads](https://www.trendhunter.com/trends/igh-stakes-beer-ad.md) - [Beer Relaunches](https://www.trendhunter.com/trends/real-american-beer-unveils.md) - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md) - [Dog Rescue-Supporting Beers](https://www.trendhunter.com/trends/american-lager.md)