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# Millennial-Targeted Mobile Wallets
'bux' Offers Money Transfers, Withdrawals & International Calls

By Laura McQuarrie | Published 2017-12-22 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/bux
References: [bux](http://bux.com/) & [itunes.apple](https://itunes.apple.com/app/bux.com-mobilemoney/id668480167?mt=8)

'bux' brands itself as an "advanced mobile wallet" that serves as an easy-to-use application for everything from paying bills and making "bux to bux" money transfers to withdrawing funds. With the bux iOS or Android app, users are also able to place [international calls](https://www.trendhunter.com/trends/itau-unibanco) with ease.

By streamlining multiple products and services into a single app, consumers may complete a variety of tasks from just a single location without the need to download multiple single-use applications. bux first started out as an Australian company and now operates in more than 100 countries with various bank partners.

Many budget-conscious Millennials who have accumulated debt while receiving a post-secondary education during a recession are now looking to improve their [financial literacy](https://www.trendhunter.com/trends/financial-education-platform) through [easy-to-use apps](https://www.trendhunter.com/trends/spendwell) that can seamlessly be fit into their lifestyle.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 19% | Activity: 17% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What's Driving This Trend

- **Streamlined Mobile Wallets:** The trend of combining multiple products and services into a single app allows consumers to complete various tasks from one location.
- **Financial Literacy Apps:** Millennials are seeking easy-to-use apps that improve their financial literacy and fit seamlessly into their lifestyle.
- **International Calling Integration:** Integrating international calling features into mobile wallets provides users with convenience and accessibility.

### Who This Affects Most

- **Fintech:** Fintech companies can leverage the trend of streamlined mobile wallets to offer comprehensive financial services through a single app.
- **Education Technology:** EdTech companies can develop financial literacy apps that cater to the needs of Millennials seeking to improve their financial well-being.
- **Telecommunications:** Telecom companies can explore integrating international calling features into mobile wallets to provide convenience and enhance user experience.

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