# Functional Terpene Beverages BUUZ is Formulated to Mimic Alcohol's Effects Without the Hangover By Laura McQuarrie | Published 2025-09-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/buuz References: [taste.anuga.de](https://taste.anuga.de/neuheitendatenbank/produkt.php?id=731&lng=en) & [eybna](https://eybna.com/buuz/)  As adult drinkers rethink their relationship with alcohol, [sober-curious consumers](https://www.trendhunter.com/trends/soba-circus) are reaching for alternatives like BUUZ, formulated to deliver a feel-good buzz without the hangover, offering a clearer, more balanced way to unwind. Health-conscious drinkers who value moderation are seeking more [feel-good social experiences](https://www.trendhunter.com/trends/new-sparkling-thc-beverage) with fewer next-day regrets, and as their expectations rise, so do their demands for uncompromising products that deliver full flavor and functional benefits. Thanks to a carefully selected blend of terpenes, this [alcohol alternative](https://www.trendhunter.com/trends/nowadays-cherry) co-developed by Gat Foods & Eybna replicates the light effects of alcohol, specifically "a light, unfocused sense of ease, helping you unwind and gently transitioning you into a peaceful, drowsy state," and potentially, a warm, flushed feeling. ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 79% | Activity: 85% | Freshness: 51% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Sober-curious Movement:** The rise of the sober-curious movement is pushing consumers to explore alcohol-free beverages that offer social and relaxation benefits without the negative health impacts. - **Functional Beverage Innovation:** Manufacturers are innovating in the functional beverage space by incorporating ingredients like terpenes to mimic the effects of alcohol, providing new options for those seeking relaxation without intoxication. - **Rise of Health-conscious Socialization:** As consumers prioritize health and well-being, there is a growing demand for beverages that facilitate socialization and relaxation in a wholesome, non-alcoholic way. ### Industries Being Reshaped - **Non-alcoholic Beverage Industry:** An industry shift is underway as the non-alcoholic beverage sector expands to include new products that replicate the social and relaxation appeal of traditional alcohol. - **Functional Ingredients Market:** The functional ingredients market is experiencing growth as companies integrate novel compounds like terpenes to offer experiences akin to alcohol consumption without its drawbacks. - **Health and Wellness Sector:** The health and wellness industry is embracing innovations in beverages that cater to consumers' desire for enjoyable and balanced lifestyles, minimizing adverse effects associated with alcohol. ## Related on Trend Hunter - [Non-Alcoholic Terpene Spirits](https://www.trendhunter.com/trends/terps-co.md) - [Functional Alcohol-Free Spirits](https://www.trendhunter.com/trends/bonbuz.md) - [Adaptogenic Alcohol Alternatives](https://www.trendhunter.com/trends/huzzy-smart-sips.md) - [Mocktail-Inspired Cannabis Drinks](https://www.trendhunter.com/trends/mocktailinspired-cannabis-drinks.md) - [Functional Alcohol-Free Refreshments](https://www.trendhunter.com/trends/bonbuz-functional-fizz.md) - [Day-to-Night Infused Drinks](https://www.trendhunter.com/trends/kick-fizz.md) - [Ketone Alcohol Alternatives](https://www.trendhunter.com/trends/hard-ketones.md) - [Functional Social Tonics](https://www.trendhunter.com/trends/vibes.md) - [Non-Alcoholic Functional Beverages](https://www.trendhunter.com/trends/dappy.md)