# Hydrogel Posterior Masks Buttitude's Sheet Masks Target Common Skincare Concerns By Laura McQuarrie | Published 2020-12-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/buttitude References: [prnewswire](https://www.prnewswire.com/news-releases/new-to-market-buttitudes-cheeky-sheet-masks-for-your-butt-launch-at-cosmoprof-asia-digital-week-301192640.html) & [buttitude](http://www.buttitude.com/) Buttitude makes [hydrogel sheet masks](https://www.trendhunter.com/trends/hydrogel-mask1) enhanced with all-natural active ingredients that help to address some of the common issues faced by a certain part of the body. Just as there are plenty of smoothing, hydrating and purifying skincare solutions for the face, the brand is introducing the same functional solutions for targeted body care. While the Smoothing Butt Mask is infused with the anti-aging benefits of Jeju tangerines to even out textural irregularities, restore elasticity and brighten up the skin, the Hydrating Butt Mask is a solution that taps into the power of moisturizing lava seawater for leaving [skin feeling plump and rejuvenated](https://www.trendhunter.com/trends/instantlift-express-revitalizing-mask). Rounding out this trio of sheet masks is the [Purifying Butt Mask for acne](https://www.trendhunter.com/trends/miracle-clear-retinol-chin-mask). Image Credit: Buttitude ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 54% | Activity: 57% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Hydrogel Sheet Masks:** Buttitude's introduction of hydrogel sheet masks for targeted body care presents an opportunity for disruptive innovation in the skincare industry. - **Functional Body Care:** Buttitude's focus on developing functional solutions for common skincare concerns on the body opens up opportunities for disruptive innovation in the beauty industry. - **Natural Active Ingredients:** The use of all-natural active ingredients in Buttitude's hydrogel sheet masks creates possibilities for disruptive innovation in the organic skincare market. ### Who This Affects Most - **Skincare:** Buttitude's hydrogel sheet masks for the body can disrupt the skincare industry by providing targeted solutions for common issues faced by consumers. - **Beauty:** The introduction of functional body care products by Buttitude has the potential to disrupt the beauty industry by expanding the focus beyond traditional facial skincare. - **Organic:** By using all-natural active ingredients, Buttitude's hydrogel sheet masks can disrupt the organic skincare industry by offering effective and environmentally-friendly solutions. ## Related on Trend Hunter - [Micro Skincare Masks](https://www.trendhunter.com/trends/micro-masks.md) - [Powerfully Formulated Sheet Masks](https://www.trendhunter.com/trends/transformative-sheet-masks.md) - [Fast-Absorbing Sheet Masks](https://www.trendhunter.com/trends/collagen-hydrogel-mask.md) - [Targeted Multi-Masking Sets](https://www.trendhunter.com/trends/hot-as-sheet.md) - [Hydration-Focused Color-Changing Masks](https://www.trendhunter.com/trends/collagen-masks.md) - [Hydrogel Facial Masks](https://www.trendhunter.com/trends/biocollagen-real-deep-mask.md) - [Eye Area-Lifting Skincare Masks](https://www.trendhunter.com/trends/eye-brow-hydrogel-mask.md) - [Buttery Under-Eye Masks](https://www.trendhunter.com/trends/reusable-eye-masks.md) - [Firming Lower Face Masks](https://www.trendhunter.com/trends/the-uplift-mask.md)