# Comforting QSR Dessert Pies The McDonald's Japan Butterscotch Pie is Arriving for Winter By Michael Hemsworth | Published 2024-01-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/butterscotch-pie References: [soranews24](https://soranews24.com/2024/01/05/mcdonalds-adds-a-questionable-butterscotch-pie-to-its-menu-in-japan/)  The [McDonald's](https://www.trendhunter.com/trends/matcha-kuromitsu-warabi-mochi-pie) Japan Butterscotch Pie has been added to the brand's menu as a comforting, winter-friendly treat perfect for patrons to enjoy as a way to treat themselves this season. The pie features the familiar [crispy exterior pastry](https://www.trendhunter.com/trends/strawberry-crme-pie) as the original, but is filled with a cream crafted with butter cookies and a rich caramel made with real butter. The result is a sweet, smooth and slightly crunchy dessert perfect for pairing with your choice of McCafe beverage or to finish a meal. The McDonald's Japan Butterscotch Pie is a limited time offering only around for a short while and is arriving alongside the returning [Belgian Chocolate Pie](https://www.trendhunter.com/trends/crumbl-biscoff-pie). This treat is reported to contain more Belgian chocolate than previous iterations with a total of 27%. Image Credit: McDonald's ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 76% | Activity: 23% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Winter-friendly Dessert:** The McDonald's Japan Butterscotch Pie is a comforting, winter-friendly treat perfect for patrons to enjoy as a way to treat themselves this season. - **Unique Pie Filling:** The McDonald's Japan Butterscotch Pie is filled with a cream crafted with butter cookies and a rich caramel made with real butter, resulting in a sweet, smooth and slightly crunchy dessert. - **Limited Time Offering:** The McDonald's Japan Butterscotch Pie is a limited time offering only around for a short while and is arriving alongside the returning Belgian Chocolate Pie. ### Industries Being Reshaped - **Quick Service Restaurants:** The McDonald's Japan Butterscotch Pie demonstrates an opportunity for QSRs to introduce comforting desserts specifically tailored for the winter season. - **Food and Beverage:** The McDonald's Japan Butterscotch Pie highlights an innovative approach of using unique pie fillings like cream made with butter cookies and rich caramel, which can inspire new dessert options in the food and beverage industry. - **Limited Edition Products:** The McDonald's Japan Butterscotch Pie being a limited time offering suggests a potential trend for various industries to release exclusive and time-limited products to generate excitement and demand among consumers. ## Related on Trend Hunter - [Maple Butter Hand Pies](https://www.trendhunter.com/trends/maple-butter-pancake-pie.md) - [Spring QSR Mochi Pies](https://www.trendhunter.com/trends/ichigo-daifuku-pie.md) - [Springtime QSR Matcha Pies](https://www.trendhunter.com/trends/matcha-kuromitsu-warabi-mochi-pie.md) - [Triangular Autumnal QSR Pies](https://www.trendhunter.com/trends/sankaku-choco-pies.md) - [Creamy Tea QSR Pies](https://www.trendhunter.com/trends/white-chocolate-milk-tea-pie.md) - [Triangular QSR Strawberry Pies](https://www.trendhunter.com/trends/yokubari-strawberry-chocolate-triangle-pie.md) - [Fast-Food Bacon Pies](https://www.trendhunter.com/trends/bacon-potato-pie.md) - [Banana Purée Hand Pies](https://www.trendhunter.com/trends/asian-sweets.md) - [beef stew-filled turnovers](https://www.trendhunter.com/trends/beef-stew-pie.md)