# Buttery Powder Blushes NYX's Buttermelt Blush Blends Shea, Mango & Almond Butter By Laura McQuarrie | Published 2024-08-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/buttermelt-blush References: [instagram](https://www.instagram.com/p/C-nv0UmPQRg/) & [nyxcosmetics](https://www.nyxcosmetics.com/face/blush/buttermelt-blush/NYX_1104.html?srsltid=AfmBOooknBxjjyE4vV0yCLxO-M6KDiCXP0cFCt65CYCjtpQwHU59U9)  Pressed powder blushes can often appear chalky, streaky and dry, but not [NYX](https://www.trendhunter.com/trends/buttermelt-bronzer) Professional Makeup's rich and creamy [Buttermelt](https://www.trendhunter.com/trends/buttermelt-blush-cake) Blush formula, which provides the smooth application that beauty consumers seek for a flawless, natural-looking flush. True to its name, this richly pigmented blush is packed with plant-based butters like mango seed butter, almond butter and shea butter, plus other supremely nourishing ingredients. Available in a dozen shades, the vegan and cruelty-free NYX Buttermelt Blush glides on smoothly and blends seamlessly to leave a [soft matte or glowy finish](https://www.trendhunter.com/trends/soft-focus-blurring-blush). Despite its creaminess, the blush stays put to provide up to 12 hours of pigmented wear without fading or transferring. Beauty lovers who crave a pop of color will delight in shades like electric fuchsia All the Butta or My Butta Half, a cool-toned candy pink. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 52% | Activity: 62% | Freshness: 27% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Clean Beauty:** The rise of clean beauty products like NYX's Buttermelt Blush highlights the growing consumer demand for vegan and cruelty-free cosmetics. - **Multi-functional Makeup:** Products that combine skincare benefits with makeup, as seen with the inclusion of plant-based butters in NYX's Buttermelt Blush, are gaining popularity. - **Long-lasting Formulas:** The development of makeup that promises extended wear without compromise, exemplified by NYX's 12-hour wear Buttermelt Blush, is a key innovation in the cosmetics industry. ### Sectors Adopting This - **Cosmetics:** The cosmetics industry is evolving with a focus on formulations that offer both aesthetic appeal and skin benefits, as shown by NYX's Buttermelt Blush. - **Personal Care:** Personal care brands are increasingly integrating high-quality, nourishing ingredients, such as shea and mango butter, into their products. - **Vegan Products:** The vegan products industry continues to expand with innovative beauty solutions that uphold ethical standards, as demonstrated by NYX's vegan Buttermelt Blush. ## Related on Trend Hunter - [Shea Butter-Infused Bronzers](https://www.trendhunter.com/trends/buttermelt-bronzer.md) - [Skincare-Infused Blushes](https://www.trendhunter.com/trends/blush-butter-balm.md) - [Buildable Blush Formulas](https://www.trendhunter.com/trends/cream-blush-stick.md) - [Skin-Flushing Blush Serums](https://www.trendhunter.com/trends/butter-glow-blushing-serum.md) - [Pigmented Skin-Caring Blushes](https://www.trendhunter.com/trends/the-cream-blush.md) - [Soft-Matte Lip Balms](https://www.trendhunter.com/trends/smushy-matte-lip-balm.md) - [Cruelty-Free Gloss Expansions](https://www.trendhunter.com/trends/butter-gloss-bling.md) - [Luxe Cream-To-Powder Blush Capsules](https://www.trendhunter.com/trends/creamtopowder-blush-collection.md) - [Pillowy Powder Blushes](https://www.trendhunter.com/trends/cloud-paint-plush-blush.md)