# Meat-Flavored Popcorn This Butterkist Popcorn Flavor Reminds of 'Hickory BBQ Pulled Pork' By Laura McQuarrie | Published 2016-06-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/butterkist References: [butterkist](http://www.butterkist.co.uk/products/butterkist-discoveries-hickory-bbq-pulled-pork-popcorn/) 'Hickory BBQ Pulled Pork' is not the name of a seasoning mix, a sauce or a meat product, but a popcorn flavor offered by Butterkist. The spread of foodie culture and experimental flavoring has inspired tons of food crossovers in recent months, particularly within the snack category. This sweet and [smoky popcorn snack](https://www.trendhunter.com/trends/hickory-smoked-bbq-cheese-puffs) provides a satisfying alternative to buttery popcorn snacks that offer little more than one note of flavor. As well as being noteworthy for its unique [meat-inspired flavor](https://www.trendhunter.com/trends/pork-scratching-potato-crisps), the Butterkist snack is a healthful source of fiber that's made with wholegrains and without artificial colors or flavors. Some of the other [unexpected flavors](https://www.trendhunter.com/trends/pbj-pop-grape-and-strawberry) in the 'Discoveries' popcorn snack range from Butterkist include Salted Caramel and Sweet Chilli & Zesty Lime. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 18% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Meat-inspired Snacks:** The rise of meat-flavored snacks presents opportunities for disruptive innovation in the snack industry by catering to consumers who crave new and unique flavors. - **Health-focused Snacking:** Butterkist's utilization of whole grains and lack of artificial colors/flavors promotes a healthful snacking alternative, making way for more innovation in healthy snacking trends. - **Experimental Flavor Crossovers:** The emergence of experimental flavors, such as 'Hickory BBQ Pulled Pork' and 'Salted Caramel', indicates opportunities for further innovation in unique flavor pairings across a variety of food and beverage categories. ### Where This Applies - **Snack:** The snack industry can seize the opportunity to innovate and create unique meat-inspired flavors, such as popcorn, to cater to consumers who crave unique snacks. - **Food and Beverage:** The food and beverage industry can explore new and unique flavors by experimenting with unexpected flavor pairings like Butterkist's 'Discoveries' snack range. - **Health and Wellness:** The trend towards incorporating healthy, whole ingredients, like whole grains, in snacks highlights possibilities for innovation within the health and wellness industry. ## Related on Trend Hunter - [Meal-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-line.md) - [Buttery Biscuit-Flavored Popcorns](https://www.trendhunter.com/trends/butterkist-caramelised-biscuit.md) - [Pig-Themed Popcorn Snacks](https://www.trendhunter.com/trends/peter-pigs.md) - [Savory Prepackaged Popcorns](https://www.trendhunter.com/trends/new-proper-snacks-propercorn.md) - [Festive Biscuit-Flavored Popcorns](https://www.trendhunter.com/trends/popcorn-kitchen-gingerbread.md) - [Honey BBQ Popcorn Flavors](https://www.trendhunter.com/trends/honey-bbq-flavor.md) - [Pickle-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/pickle-flavored-popcorn.md) - [Protein-Heavy Popcorns](https://www.trendhunter.com/trends/pro-protein-popcorn.md) - [Hazelnut-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/butterkist-crunchy-hazelnut-chocolate.md)