# Yogurt-Covered Butter Popcorn This Butterkist Yogurt-Covered Popcorn is for the Experimental By Rebecca Byers | Published 2016-02-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/butterkist-yogurt References: [thegrocer](http://www.thegrocer.co.uk/buying-and-supplying/new-product-development/butterkist-claims-a-first-with-two-new-popcorn-flavours/530253.article) Announced at the end of 2015, the Butterkist Yogurt-Covered Popcorn variety is an experimental in flavor combination that you'll likely be tempted to try. Created to appeal to health-conscious consumers seeking a light snack packing plenty of flavor, the [yogurt-covered popcorn](https://www.trendhunter.com/trends/reeses-popcorn) may seem unconventional but actually falls under the ever-popular "salty and sweet" category of snacks. The indulgent flavor hopes to capture the imagination of consumers while also enhancing their overall snacking experience. Butterkist will also be releasing a limited edition [Hot Cross Bun Popcorn flavor](https://www.trendhunter.com/trends/popcorn-shed-easter-range) ahead of the 2016 Easter holiday season. Experimental, unexpected flavor combinations are a clever way for brands to drive consumer interest, as proven by [Oreo](https://www.trendhunter.com/trends/oreo-twists-lab), who is constantly releasing exotic takes on the classic cookie. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 58% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Experimental Flavor Combinations:** Brands can drive consumer interest by offering unexpected flavor combinations, similar to Butterkist's yogurt-covered popcorn. - **Salty and Sweet Snacks:** There is a growing demand for snacks that combine salty and sweet flavors, as demonstrated by the popularity of Butterkist's yogurt-covered popcorn. - **Limited Edition Flavors:** Releasing limited edition flavors, such as Butterkist's Hot Cross Bun Popcorn, can generate excitement and boost sales for brands. ### Where This Applies - **Snack Food Industry:** The snack food industry can take advantage of the trend towards experimental flavors and create innovative products like yogurt-covered popcorn. - **Confectionery Industry:** Confectionery companies can tap into the demand for salty and sweet snacks by developing products that offer unique flavor combinations. - **Seasonal Food Industry:** The seasonal food industry can capitalize on the success of limited edition flavors like Butterkist's Hot Cross Bun Popcorn to create innovative and exciting holiday-themed snacks. ## Related on Trend Hunter - [Ice Cream-Flavored Popcorns](https://www.trendhunter.com/trends/butterkist-crunchy-cookies-cream.md) - [Buttery Biscuit-Flavored Popcorns](https://www.trendhunter.com/trends/butterkist-caramelised-biscuit.md) - [Hazelnut-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/butterkist-crunchy-hazelnut-chocolate.md) - [Popcorn-Flavored Frozen Yogurt](https://www.trendhunter.com/trends/popcorn-froyo.md) - [Festive Biscuit-Flavored Popcorns](https://www.trendhunter.com/trends/popcorn-kitchen-gingerbread.md) - [Chocolate-Coated Popcorn Bars](https://www.trendhunter.com/trends/chocolatecoated-popcorn.md) - [Lemonade-Forward Popcorn Collaborations](https://www.trendhunter.com/trends/butterkist-1.md) - [Meal-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-line.md) - [Crunchy Lollipop-Flavored Popcorns](https://www.trendhunter.com/trends/chupa-chups-popcorn.md)