# Hazelnut-Flavored Popcorn Snacks Butterkist Crunchy Hazelnut Chocolate Comes in Two Pack Sizes By Michael Hemsworth | Published 2023-06-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/butterkist-crunchy-hazelnut-chocolate References: [talkingretail](https://www.talkingretail.com/products-news/confectionery/butterkist-launches-hazelnut-chocolate-flavour-29-06-2023/) & [kpsnacks](https://www.kpsnacks.com)  The [Butterkist](https://www.trendhunter.com/trends/butterkist-crunchy-cookies-cream) Crunchy Hazelnut Chocolate toffee popcorn has been added to the brand's existing product range as a treat that responds to increasing interest in hazelnut-flavored treats. The snack is crafted with a base of popcorn that's covered in a [chocolate and hazelnut coating](https://www.trendhunter.com/trends/popcorn-kitchen-chocolate-orange) to give it a sweet, crunchy profile that's perfect for enjoyment as a dessert or when a snack craving hits. The product is positioned as a lower calorie alternative to traditional confectionery treats like chocolate bars to provide shoppers with a way to indulge their sweet tooth. Marketing Manager at [KP Snacks](https://www.trendhunter.com/trends/butterkist-caramelised-biscuit) Jenny Blanco Bancia spoke on the Butterkist Crunchy Hazelnut Chocolate toffee popcorn saying, "Butterkist is the nation’s favourite popcorn brand and we are proud to be delivering another delicious, innovative new product to delight our consumers and bolster sales for our retailer partners. The Crunchy Hazelnut Chocolate variant offers a tasty and unique treat, ideal for disrupting shoppers and driving brand penetration.” ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 34% | Activity: 49% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Hazelnut-flavored Snacks:** Creating a variety of snacks infused with hazelnut flavor to meet the demand for unique and indulgent treats. - **Lower Calorie Alternatives:** Developing lower calorie versions of traditional confectionery treats to cater to health-conscious consumers without compromising on taste. - **Dessert Snacking:** Exploring the concept of snacks that can double as desserts, providing a convenient and satisfying treat for consumers. ### Industries Being Reshaped - **Snack Food Manufacturing:** Innovating flavors and textures in the snack food industry to meet evolving consumer preferences and stand out in a competitive market. - **Confectionery:** Introducing innovative variations of traditional confectionery products to attract consumers seeking new and exciting indulgences. - **Food Retail:** Expanding the snack options available in retail stores to capture the attention of discerning customers looking for unique and delicious treats. ## Related on Trend Hunter - [Crispy Chocolate Popcorn Snacks](https://www.trendhunter.com/trends/poppets-choc-toffee-popcorn.md) - [Buttery Biscuit-Flavored Popcorns](https://www.trendhunter.com/trends/butterkist-caramelised-biscuit.md) - [Ice Cream-Flavored Popcorns](https://www.trendhunter.com/trends/butterkist-crunchy-cookies-cream.md) - [Chocolate-Covered Toffee Popcorns](https://www.trendhunter.com/trends/chocolate-toffee-popcorn.md) - [Chocolate-Coated Popcorn Bars](https://www.trendhunter.com/trends/chocolatecoated-popcorn.md) - [Fruity Chocolate Bars](https://www.trendhunter.com/trends/popcorn-kitchen-1.md) - [Candy-Covered Popcorn Snacks](https://www.trendhunter.com/trends/reeses-popcorn.md) - [Dessert-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/smartfood-chocolate-caramel.md) - [Collaboration Candy Popcorn Kits](https://www.trendhunter.com/trends/popcorn-kitchen-x-superfoodio.md)