# On-Pack Popcorn Streaming Promotions Butterkist and Paramount+ Partnered to Offer Free Streaming By Michael Hemsworth | Published 2026-02-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/butterkist-and-paramount References: [grocerytrader](https://grocerytrader.co.uk/butterkist-offers-a-month-of-movies-shows-with-paramount-on-pack/) & [butterkist](https://www.butterkist.co.uk)  KP Snacks' [Butterkist](https://www.trendhunter.com/trends/butterkist-onpack-promotion) and [Paramount+](https://www.trendhunter.com/trends/walkers-promotion) have announced a partnership in the UK that will see consumers in the UK able to snack some free streaming just for purchasing a pack of popcorn. The partnership features an on-pack promotion found on packs of Butterkist Salted, Sweet and Sweet & Salty popcorn flavors that will offer them a free month of Paramount+ with purchase. The promotion only requires consumers to scan on the on-pack QR code and upload their receipt to receive complimentary access to the Paramount+ Standard Monthly Plan at no cost for one month. This is valued at £7.99. Senior Brand Manager Beth George spoke on the Butterkist and Paramount+ partnership saying, "As the nation’s favourite popcorn brand, Butterkist is synonymous with great popcorn and great entertainment. We are delighted to be offering Butterkist shoppers a month’s access to movies and shows with our new Paramount+ on-pack promotion. As at-home occasions continue to grow, our Butterkist popcorn offers the ideal snack and our OOH and VoD campaigns are perfectly positioned to drive brand penetration.” ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 62% | Activity: 60% | Freshness: 64% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **On-pack Streaming Promotions:** Branded packaging increasingly functions as a distribution channel for digital subscriptions, turning FMCG purchases into gateway experiences for streaming platforms. - **Scan-to-stream QR Commerce:** QR-enabled receipts and codes are creating seamless offline-to-online conversion points that tie physical product purchases to temporary or trial digital access. - **Snack-entertainment Bundling:** The pairing of snack products with entertainment access is reshaping perceived product value by combining consumables with time-limited digital content. ### Where This Applies - **Consumer Packaged Goods:** Food brands are evolving beyond taste and packaging to offer experiential added value that can alter purchase drivers and loyalty dynamics. - **Streaming Media & Vod Platforms:** Subscription services are leveraging physical product partnerships to lower customer acquisition costs and experiment with non-traditional distribution funnels. - **Retail & E-commerce:** Retailers and online grocers are positioned to integrate promotional digital offers into checkout and fulfilment touchpoints, influencing basket composition and channel choice. ## Related on Trend Hunter - [Romantic Comedy Snack Partnerships](https://www.trendhunter.com/trends/popworks-snacks.md) - [Jellybean-Infused Popcorn Snacks](https://www.trendhunter.com/trends/jelly-beans-popcorn-kit.md) - [Nostalgic Video Rental Pop-Ups](https://www.trendhunter.com/trends/break-better.md) - [Co-Branded Microwave Popcorn](https://www.trendhunter.com/trends/pop-secret-popcorn.md) - [Lemonade-Forward Popcorn Collaborations](https://www.trendhunter.com/trends/butterkist-1.md) - [Ice Cream-Flavored Popcorns](https://www.trendhunter.com/trends/butterkist-crunchy-cookies-cream.md) - [Nostalgic Ready-to-Eat Popcorn Snacks](https://www.trendhunter.com/trends/pop-secret-readytoeat-popcorn.md) - [Streaming Service Recipe Menus](https://www.trendhunter.com/trends/paramount-uk-and-hellofresh.md) - [Richness-Indicating Popcorn Branding](https://www.trendhunter.com/trends/pop-secret-butter-meter.md)