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# Conceptually Colored Lookbooks
The BUTTERFLYSOULFIRE Fall/Winter 2012 Collection is Avant-Garde

By Jana Pijak | Published 2012-03-07 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/butterflysoulfire-fall-winter-2012
References: [thefashionisto](http://thefashionisto.com/monsieur-blanc-by-christop-voy-for-butterflysoulfire-fallwinter-2012/) & [btfsf](http://www.btfsf.com/)

The BUTTERFLYSOULFIRE Fall/Winter 2012 menswear collection is showcased in the Berlin label's latest [avant-garde lookbook advertorial](https://www.trendhunter.com/trends/day-3-capsule-2). Designed by Maria Thomas and Thoas Lind­ner, this bold collection explores crisp tailoring, exaggerated draping and rich layering techniques.

Model Monsieur Blanc stars in this edgy fashion spread, proving that he is a face to remember. With a bald head and painted body, the model showcases the brand's [bold blue, black and white hues](https://www.trendhunter.com/trends/jiyongkim-fw25). Draped in an abundance of oversized hoodies, long coats and voluminous knits, the model is accessorized with matching body paint that gives this portrait series an eerie and otherworldly feel.

Captured by the lens of fashion pho­tog­ra­pher Christop Voy, Monsieur poses in a mirrored space, working his many angles while displaying the eclectic looks from the BUTTERFLYSOULFIRE [Fall/Winter 2012 collection](https://www.trendhunter.com/trends/undercover-5).

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 75% | Activity: 47% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Avant-garde Fashion:** There is an opportunity to disrupt the traditional fashion industry with bold, non-traditional designs that push boundaries and challenge norms.
- **Body Painting:** Body painting has the potential to go mainstream, becoming a new form of self-expression and personal style for individuals looking to stand out and make a statement.
- **Mirrored Spaces:** Designing spaces with mirrors could become a trend in photography and fashion presentations, adding a unique perspective and dimension to creative visuals.

### Industries Being Reshaped

- **Fashion:** In the fashion industry, there is potential for disruption and innovation by pushing boundaries and challenging traditional norms with bold, avant-garde designs.
- **Art:** As body painting becomes more popular, there is an opportunity for artists to explore the medium as a form of self-expression and creativity.
- **Photography:** Photographers can experiment with mirrored spaces to create new and unique perspectives, adding a visually stunning element to their work.

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