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# Masculine Insect Sneakers
FACETASM and Vans' Slip-Ons Feature a Black and White Butterfly Design

By Riley von Niessen | Published 2016-08-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/butterfly-design
References: [highsnobiety](http://www.highsnobiety.com/2016/08/05/vans-facetasm-butterfly-sneakers/) & [vans](http://www.vans.ca)

[Vans](https://www.trendhunter.com/trends/valentino-x-vans) has expanded its collection of casual and comfortable sneakers with a new collaborative model that uses an all-over butterfly design on its upper.

In order to create the model, Vans received help from [FACETASM](https://www.trendhunter.com/trends/gelkayano-14-organic-beauty), a fashion brand that's based in Tokyo, Japan. Although the butterfly design that covers the sneakers might be considered a feminine theme from a more traditional perspective, the black and white colorway used by Vans and FACETASM gives it a rather masculine appearance.

The insects are uniform in their orientation and placed together is a collage, making the butterfly design appear very subtle from a distance. The soles of the sneakers are white as well, marked only by a black line that wraps around it near the upper and the Vans brand name that's included on the back of the heel.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 36% | Activity: 10% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What Makes This Trend Stand Out

- **Masculine Insect Design:** Design trends in fashion incorporating typically feminine elements reimagined in a masculine way will continue emerging in 2022.
- **Collaborative Models:** Collaborations between established and up-and-coming brands is a trend on the rise, creating innovative and unexpected designs.
- **Subtle Designs:** Subtle and minimalist designs will remain popular in the fashion industry, with emphasis placed on the quality of materials and construction.

### Sectors Adopting This

- **Fashion:** Collaborations between established and up-and-coming fashion brands present opportunities for disruptive innovation in design, marketing and sales.
- **Footwear:** Incorporating typically feminine design elements into men's footwear presents a new market segment with disruptive innovation potential.
- **Textile Manufacturing:** The demand for quality materials that can support fashion innovation continues to present new opportunities for developing cutting-edge textiles and manufacturing techniques.

## Related on Trend Hunter

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- [All-Over Patterned Skate Sneakers](https://www.trendhunter.com/trends/anarchy-is-the-key.md)
- [Asymmetrical Slip‑on Designs](https://www.trendhunter.com/trends/engineered-garments-x-vans.md)
- [Bumblebee-Inspired Collaborative Sneakers](https://www.trendhunter.com/trends/air-max-95-3.md)
- [Textured Sneaker Collabs](https://www.trendhunter.com/trends/beams-and-vans.md)
