# Fly Away Timepieces Susanne Philippson's Butterfly Clock is Poetically Whimsical By Meghan Young | Published 2011-10-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/butterfly-clock References: [mymodernmet](http://www.mymodernmet.com/profiles/blogs/fly-away-butterfly-clock) & [susannephilippson](http://susannephilippson.com/) The [Butterfly Clock](https://www.trendhunter.com/trends/butterfly-stool) is inspired by those fleeting moments that fly away faster than one realizes. This [whimsical timepiece](https://www.trendhunter.com/trends/unfrogettable) takes these lost moments and makes something beautiful and poetic out of them. It also shows the importance of savoring the moments when one has a chance. Created by Berlin-based designer Susanne Philippson for Diamantini & Domeniconi, the Butterfly Clock is more like art than anything else. The way the butterflies detach from the clock is quite imaginative and creative. As her website shares, "Susanne Philippson creates conceptual designs that resonates emotions.” This is certainly true with the Butterfly Clock, as it conveys a carefree aesthetic. The Butterfly Clock is available in nine different colors and [stainless steel](https://www.trendhunter.com/trends/edition-003-clock), and comes in different sizes. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 28% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Whimsical Timepieces:** Creating timepieces with a poetic and imaginative design, blurring the line between art and functionality. - **Emotive Design:** Designing products that resonate with emotions to create a carefree aesthetic. - **Moment-based Design:** Designing products to highlight the beauty of those fleeting moments that may often go unnoticed. ### Sectors Adopting This - **Watchmaking:** Incorporating imaginative and conceptual designs in watchmaking to create new, unique and expressive timepieces. - **Home Decor:** Using emotive and imaginative design for home decor products, to make mundane objects stand out and create a carefree aesthetic. - **Giftware:** Designing emotive and whimsical products, like the Butterfly Clock, to create memorable giftware items for special occasions. ## Related on Trend Hunter - [Kinetic Pattern Clocks](https://www.trendhunter.com/trends/moir-clock.md) - [Intentionally Foggy Clock Designs](https://www.trendhunter.com/trends/kehai-clock.md) - [Flowing Light Clocks](https://www.trendhunter.com/trends/crydal-scroll-clock.md) - [Snowglobe-Inspired Dynamic Clocks](https://www.trendhunter.com/trends/time-to-snow.md) - [Dynamic Shadow Wall Clocks](https://www.trendhunter.com/trends/textural-wall-clock.md) - [Concentric Timezone Wall Clocks](https://www.trendhunter.com/trends/analog-wall-clock.md) - [Mechanical Digital Mesmerizing Clocks](https://www.trendhunter.com/trends/triaxial-numechron-clock.md) - [Minimal Sculptural Clocks](https://www.trendhunter.com/trends/trace-line.md) - [Moon-Inspired Wall Clocks](https://www.trendhunter.com/trends/moon-trip-clock.md)