# Candy Bar-Infused Cream Cheeses PopUp Bagels is Launching a Limited-Edition Butterfinger Shmear By Laura McQuarrie | Published 2024-09-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/butterfinger-schmear References: [prnewswire](https://www.prnewswire.com/news-releases/butterfinger-x-popup-bagels-the-ultimate-sweet-breakfast-treat-collaboration-302251029.html) & [popupbagels](https://www.popupbagels.com/)  People love [Butterfinger](https://www.trendhunter.com/trends/butterfinger-and-circle-k) for their crunchy peanut butter core, sweet chocolate coating, and the way they create delightful contrast of textures and flavors as they melt—and [PopUp Bagels](https://www.trendhunter.com/trends/popup-bagels-x-oreo) turned the best features of the candy bar into an exclusive Butterfinger shmear. This limited-edition collaboration reinvents traditional shmear with the taste of the iconic peanut butter bar that people have been savoring for a century. "We're always looking for new and creative ways for our fans to enjoy Butterfinger and we're delighted to put a fun spin on breakfast with our PopUp Bagels partnership," said Neal Finkler, Vice President of Marketing for the [Ferrero Mainstream](https://www.trendhunter.com/trends/salted-caramel-butterfinger) Chocolate portfolio. The PopUp Bagels x Butterfinger cream cheese spread authentically made with crisp, creamy and crunchy Butterfinger is launching at PopUp Bagels locations beginning September 25th and through October 1st. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 32% | Activity: 46% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Candy-infused Cream Cheeses:** The introduction of candy-infused cream cheeses like Butterfinger shmear highlights the growing trend of merging confectionery flavors with traditional spreads to create unique taste experiences. - **Limited-edition Collaborations:** Limited-edition food collaborations, such as PopUp Bagels and Butterfinger, showcase how brands can generate buzz and drive consumer interest through exclusive and time-sensitive offerings. - **Gourmet Breakfast Innovations:** Innovative breakfast items like the Butterfinger-infused cream cheese suggest a shift towards gourmet and unconventional options in the morning meal category. ### Where This Applies - **Confectionery:** The confectionery industry is exploring cross-category partnerships to expand the application of candy flavors beyond traditional sweet treats. - **Breakfast Food:** In the breakfast food sector, there's a move towards unique and indulgent flavor combinations that cater to adventurous eaters seeking new morning experiences. - **Food and Beverage Marketing:** The marketing landscape within the food and beverage industry is embracing the power of limited-edition releases and brand partnerships to create excitement and drive consumer engagement. ## Related on Trend Hunter - [Nostalgic Salted Caramel Bars](https://www.trendhunter.com/trends/salted-caramel-butterfinger.md) - [Collaboration Candy Bar Treats](https://www.trendhunter.com/trends/butterfinger-and-circle-k.md) - [Cookie-Infused Cream Cheeses](https://www.trendhunter.com/trends/popup-bagels-x-oreo.md) - [Breakfast-Inspired Chocolate Bars](https://www.trendhunter.com/trends/butterfinger-french-toast.md) - [Exclusive Collab Spreads](https://www.trendhunter.com/trends/tasty-x-popup-bagels.md) - [Savory Crispy Candy Bars](https://www.trendhunter.com/trends/butterfinger-salted-caramel.md) - [Buttery Marshmallow Candy Bars](https://www.trendhunter.com/trends/butterfinger-marshmallow.md) - [Festively Flavored Cream Cheeses](https://www.trendhunter.com/trends/gingerbread-cream-cheese.md) - [Cracker-Flavored Bagel Spreads](https://www.trendhunter.com/trends/popup-bagels-x-cheezit-spreads.md)