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# Personified Candy Counselling Ads
Butterfinger Peanut Butter Cups' Ad Unifies a Solid Couple

By Laura McQuarrie | Published 2014-01-25 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/butterfinger-peanut-butter-cups
References: [adweek](http://www.adweek.com/adfreak/chocolate-and-peanut-butter-try-couples-therapy-butterfingers-racy-super-bowl-campaign-154988) & [butterfingercups](http://www.butterfingercups.com)

This year Nestlé will be debuting its first ever Super Bowl commercial, promoting its new [Butterfinger Peanut Butter Cups](https://www.trendhunter.com/trends/2025-easter-treats).

This teaser ad shows Mrs. Chocolate and Mr. Peanut Butter in couples therapy, looking to add some excitement to their marriage, which serves as a slight jab towards its biggest competitor, Reese’s. Nestlé is promoting the couples therapy and its [chocolate/peanut butter](https://www.trendhunter.com/trends/we-love-peanut-butter)/Butterfinger cups with the “CupTherapy” hashtag.

The couples therapy theme will also be played out on Super Bowl Sunday during the fourth quarter, although it will explore a different scene of the couple in therapy together and hopefully we will see a happier Mr. and Mrs. Peanut Butter and Chocolate by the end of it.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 21% | Activity: 55% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Cuptherapy:** Using therapy-themed ads to promote products creates an opportunity to engage customers and stand out from competitors.
- **Super Bowl Commercials:** Leveraging the popularity and reach of the Super Bowl for advertising can provide a platform to generate brand awareness and capture a large audience.
- **Competitor Jabs:** Taking subtle jabs at competitors in advertising campaigns can help to differentiate a brand and create buzz.

### Who This Affects Most

- **Confectionery:** Incorporating creative advertising strategies in the confectionery industry can capture consumer attention and drive sales.
- **Advertising:** The use of innovative and playful advertisement concepts presents an opportunity to attract and engage audiences in the advertising industry.
- **Entertainment:** Creating entertaining and captivating advertisements for the entertainment industry can enhance brand recognition and boost consumer engagement.

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