# Crime-Themed Candy Campaigns Butterfinger Investigators Reward Repenting Thieves with $25,000 By Grace Mahas | Published 2021-09-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/butterfinger-investigators References: [prnewswire](https://www.prnewswire.com/news-releases/the-butterfinger-investigators-are-calling-all-butterfinger-thieves-to-admit-their-guilt-for-a-chance-to-win-25-000--301370919.html) & [butterfingercasefiles](https://butterfingercasefiles.com/en-us/AgeGate/?d) The iconic confectionary brand, Butterfinger, is reintroducing its [Butterfinger Investigators](https://www.trendhunter.com/trends/spirit-halloween-x-butterfinger) (BFI) for the second year in a row and asking fans to admit their guilt for [stealing the irresistible candy bar](https://www.trendhunter.com/trends/unstealable-chocolate) from friends and foe. Appropriately titled, "turn Yourself In,' the new campaign will reward one lucky fan with $25,000 for coming clean. To enter, simply register at online by uploading a "mugshot" (selfie) using one of the custom five mugshot templates and interactive stickers showcasing the [spirit of Halloween](https://www.trendhunter.com/trends/trickortreatable-costume). The promotion runs from now until Monday, November 8th. "Since Butterfinger is so unique and irresistible, we expect to see even more Butterfinger thieves come forward this year and admit their guilt this Halloween season," said Miguel Zorrilla, senior marketing director, Butterfinger. Image Credit: Butterfinger ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 2% | Activity: 15% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Crime-themed Candy Campaigns:** Opportunity for candy brands to capitalize on the Halloween season by creating interactive and fun campaigns with a crime theme. - **Selfie-driven Promotions:** Disruptive innovation opportunity for brands to leverage social media and user-generated content in their promotions. - **Reward-based Campaigns:** Opportunity for brands to incentivize customer engagement and create buzz through creative and exciting reward-based promotions. ### Sectors Adopting This - **Confectionery:** Butterfinger's campaign is an example of how confectionery brands can execute engaging and unique marketing campaigns to increase brand awareness and drive sales. - **Marketing and Advertising:** Marketing and advertising agencies could help brands brainstorm and execute creative and interactive campaigns similar to Butterfinger's investigators. - **Social Media:** Social media platforms provide a powerful tool for brands to increase engagement with their target audience and provide a platform for innovative promotions like Butterfinger's selfie-driven campaign. ## Related on Trend Hunter - [Exclusive Candy Bar Costumes](https://www.trendhunter.com/trends/spirit-halloween-x-butterfinger.md) - [Candy Bar-Infused Cream Cheeses](https://www.trendhunter.com/trends/butterfinger-schmear.md) - [Collaboration Candy Bar Treats](https://www.trendhunter.com/trends/butterfinger-and-circle-k.md) - [Nostalgic Salted Caramel Bars](https://www.trendhunter.com/trends/salted-caramel-butterfinger.md) - [Candy-Hiding Trick-or-Treat Bags](https://www.trendhunter.com/trends/trickortreat-bag.md) - [Cringe-Worthy Photo Campaigns](https://www.trendhunter.com/trends/cringe-or-candy.md) - [Savory Crispy Candy Bars](https://www.trendhunter.com/trends/butterfinger-salted-caramel.md) - [Centenary Candy Collaborations](https://www.trendhunter.com/trends/butterfinger-celebrates-100-years.md) - [Anti-Theft Chocolate Bars](https://www.trendhunter.com/trends/unstealable-chocolate.md)