# Celeb Chocolate Protection The Butterfinger Defense League Ad is Packed with Flavor By Luisa Amanda Gomes | Published 2010-04-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/butterfinger-defense-league References: [adweek.blogs](http://adweek.blogs.com/adfreak/2010/04/butterfinger-serves-up-a-dlist-extravaganza.html) & [butterfinger](http://www.butterfinger.com/) What can you do when your delicious [Butterfinger chocolate bar](https://www.trendhunter.com/trends/butterfinger-salted-caramel) is in danger of being eaten by someone else? You should call the Butterfinger Defense League and they'll come to your rescue! The Butterfinger Defense League is comprised of the killer team of Erik Estrada, Charisma Carpenter and ex-Hulk Lou Ferrigno. This ad shows these three stars' methods on protecting their Butterfingers with the help of Sir Mixalot's 'Baby Got Back.' [Protecting your Butterfinger](https://www.trendhunter.com/trends/peanut-butter-crisp-ft-butterfinger-cookie) is a tricky job, so you might find yourself watching this ad several times since its helpful and song is pretty catchy. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 2% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Celebrity Chocolate Protection:** The use of celebrities to market food products and create a unique selling proposition for brands. - **Humorous Advertising:** The use of humor as a means to engage with the audience and stand out in the saturated advertising space. - **Nostalgia Marketing:** The use of nostalgia to create a sense of familiarity, appeal to emotions, and resonate with the audience. ### Who This Affects Most - **Food and Beverage:** Creating unique selling propositions using celebrity endorsements and humorous advertising can be used in the food and beverage industry to increase brand recognition and appeal. - **Marketing and Advertising:** The use of humor and nostalgia marketing can be used to stand out in the crowded advertising space and create a lasting impression on the audience. - **Entertainment and Media:** Collaborating with celebrities and creating humorous ads can be used in the entertainment and media industry to engage with audiences and promote content. ## Related on Trend Hunter - [Candy Bar-Infused Cream Cheeses](https://www.trendhunter.com/trends/butterfinger-schmear.md) - [Humorous Game-Day Chocolate Commercials](https://www.trendhunter.com/trends/chocolate-lava.md) - [Personal Break-Emphasizing Campaigns](https://www.trendhunter.com/trends/personal-breaks.md) - [Dramatized Caramel Candy Ads](https://www.trendhunter.com/trends/reeses-big-game-ad.md) - [Football-Based Chocolate Bar Campaigns](https://www.trendhunter.com/trends/satisfortunes-for-nfl.md) - [Nostalgic Salted Caramel Bars](https://www.trendhunter.com/trends/salted-caramel-butterfinger.md) - [Extra-Terrestrial Chocolate Ads](https://www.trendhunter.com/trends/yes-bueno.md) - [Anti-Theft Chocolate Bars](https://www.trendhunter.com/trends/unstealable-chocolate.md) - [Collaboration Candy Bar Treats](https://www.trendhunter.com/trends/butterfinger-and-circle-k.md)