# Wake-Up-Worthy Noms The Butterfinger Buzz Bar is Infused with Chocolate Flavor & a Hit of Caffeine By Jaime Neely | Published 2011-07-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/butterfinger-buzz-bar References: [buzzfeed](http://www.buzzfeed.com/catesish/butterfinger-now-with-added-caffeine-2gyn) & [epicponyz](http://www.epicponyz.com/) For all those chocolate enthusiasts looking for ways to justify eating a candy bar for breakfast, the new [Nestle](https://www.trendhunter.com/trends/kitkat-nescaf) Buttterfinger Buzz Bar is your perfect excuse. The new Nestle Butterfinger Buzz Bar takes on the identical flavors and temptation as the original version, but is also infused with the same amount of [caffeine as an energy drink](https://www.trendhunter.com/trends/charge-chocolate). The Butterfinger Buzz Bar is the ideal snack for students cramming during late night study sessions who are both in desperate need of a caffeine buzz as well as craving something sweet. Satisfy your hunger, sweet tooth and need for speed with the new Butterfinger Buzz Bar. **Implications** - A simple and effective way for a business to undergo a resurgence of popularity amongst its clients is by updating or enhancing its current line of products. In doing so, consumers will recognize the company for its ability to adapt and innovate, and as a result, large profits will be generated. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 11% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Enhanced Snack Products:** Opportunity to infuse popular snacks with additional ingredients or features to cater to specific consumer needs. - **Caffeinated Treats:** Potential for combining caffeine with indulgent treats to provide a pick-me-up option for busy individuals. - **Convenience Foods for Students:** Demand for convenient snacks that provide both sustenance and energy for students during late-night study sessions. ### Sectors Adopting This - **Food and Beverage:** Innovation opportunities in creating new, unconventional snack options that cater to different consumer demands. - **Confectionery:** Scope for introducing caffeinated variations of popular confectionery products to broaden consumer choices. - **Education:** Potential for partnerships or product collaborations with educational institutions to offer convenient, energizing snacks for students. ## Related on Trend Hunter - [Breakfast-Inspired Chocolate Bars](https://www.trendhunter.com/trends/butterfinger-french-toast.md) - [Coffee-Flavored Candy Bars](https://www.trendhunter.com/trends/kitkat-nescaf.md) - [Caffeinated Dark Chocolate Bars](https://www.trendhunter.com/trends/dark-chocolate-coffee-buzz-bar.md) - [Candy Bar-Infused Cream Cheeses](https://www.trendhunter.com/trends/butterfinger-schmear.md) - [Savory Crispy Candy Bars](https://www.trendhunter.com/trends/butterfinger-salted-caramel.md) - [Reimagined Nutty Candy Bars](https://www.trendhunter.com/trends/reeses-fast-break-bar.md) - [Buttery Marshmallow Candy Bars](https://www.trendhunter.com/trends/butterfinger-marshmallow.md) - [Collaboration Candy Bar Treats](https://www.trendhunter.com/trends/butterfinger-and-circle-k.md) - [Caffeinated Chocolate Bites](https://www.trendhunter.com/trends/awake-chocolate.md)