# Buttery Popcorn Cookies Buttered Popcorn Oreos Combine Two Sweet and Salty Treats in One By Katherine Pendrill | Published 2019-01-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/buttered-popcorn-oreos References: [popsugar](https://www.popsugar.com/food/Buttered-Popcorn-Oreos-2019-45643318) Just when it seemed that every possible flavor of Oreos had been done, rumours have begun circulating that Buttered Popcorn Oreos are on their way. Though [Oreo](https://www.trendhunter.com/trends/oreo-sour-patch-kids) hasn't officially confirmed the news, this would not be the first time the brand has rolled out an [unusual new flavor](https://www.trendhunter.com/trends/oreo-cookie-products). Buttered Popcorn Oreos are a hybrid treat that combine the savory taste of popcorn with the sweetness of Oreos. According to the packaging, it would seem that the cookies consist of a buttered popcorn-flavored creme sandwiched between two golden Oreo cookies. Early tasters suggest that the cookies taste similar to [Jelly Belly's](https://www.trendhunter.com/trends/myprotein-layered-bar) own buttered popcorn-flavored jelly bean. While the flavor may seem like an unusual combination, it may be perfect for those who prefer desserts that aren't too sweet. Image Credit: *@thejunkfoodaisle.* ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 63% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Savory Sweet Combos:** The popularity of hybrid treats like Buttered Popcorn Oreos indicates a trend towards unique flavor combinations in the snack industry. - **Unconventional Oreo Flavors:** Unusual flavors like Buttered Popcorn Oreos demonstrate the trend of Oreo experimenting with new and unexpected flavors, creating excitement and buzz among consumers. - **Less Sweet Desserts:** The preference for desserts that are not overly sweet is a trend that Buttered Popcorn Oreos align with, catering to those who enjoy a more balanced flavor profile. ### Industries Being Reshaped - **Snack Industry:** The introduction of Buttered Popcorn Oreos highlights the potential for disruptive innovation in the snack industry by offering unique and unexpected flavor combinations. - **Confectionery Industry:** As Oreo continues to release unconventional flavors like Buttered Popcorn, it opens up opportunities for disruptive innovation in the confectionery industry by pushing boundaries and challenging traditional flavor profiles. - **Dessert Market:** The emergence of less sweet desserts like Buttered Popcorn Oreos presents opportunities for disruptive innovation in the dessert market by catering to consumers who prefer a more balanced taste experience. ## Related on Trend Hunter - [Buttery Biscuit-Flavored Popcorns](https://www.trendhunter.com/trends/butterkist-caramelised-biscuit.md) - [Caramel Popcorn-Studded Cookies](https://www.trendhunter.com/trends/caramel-popcorn-cookie.md) - [Spooky Halloween Snack Hybrids](https://www.trendhunter.com/trends/cookie-pop1.md) - [Salty Artisan-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/chocolate-covered-pretzel-oreo.md) - [Nutty Sandwich Cookies](https://www.trendhunter.com/trends/reeses-x-oreo.md) - [Sour Candy Sandwich Cookies](https://www.trendhunter.com/trends/oreo-sour-patch-kids.md) - [Candy-Covered Popcorn Snacks](https://www.trendhunter.com/trends/reeses-popcorn.md) - [Birthday Cake-Flavored Popcorns](https://www.trendhunter.com/trends/opopop.md) - [Salty-Sweet Cookie Dough Bites](https://www.trendhunter.com/trends/dough-chi.md)