# Mouthwatering Cake Fragrances Buttercream Haze by The 7 Virtues Has Notes of Frosting and Rum By Laura McQuarrie | Published 2025-09-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/buttercream-haze References: [instagram](https://www.instagram.com/p/DPOh42lDpU8/) & [the7virtues](https://the7virtues.com/)  The 7 Virtues is gearing up to introduce Buttercream Haze, a warm, sweet, [Sephora](https://www.trendhunter.com/trends/casino-by-brown-girl-jane)-exclusive gourmand that shares the decadent yet comforting essence of freshly baked cake. Cake has evolved from a special occasion dessert to an iconic scent, beloved for its rich, nostalgic notes of frosting. With notes of buttercream icing and boozy rum essence, this scent taps into indulgent notes reminiscent of special moments worth celebrating. True to [The 7 Virtues'](https://www.trendhunter.com/trends/candied-lychee) [gourmand lineup](https://www.trendhunter.com/trends/Textured-gourmand-fragrances), this new release is grounded by vanilla and perfect for layering to create a custom scent bubble. Ingredient-conscious fragrance connoisseurs will also appreciate that The 7 Virtues commits to crafting vegan-friendly, non-GMO, gluten-free scents with a base of organic sugar cane alcohol. ## Trend Insights (Trend Hunter) - Score: 7.8/10 - Popularity: 89% | Activity: 93% | Freshness: 52% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Gourmand Fragrance Popularity:** Gourmand fragrances are gaining traction as consumers seek scents that evoke delicious, comforting memories. - **Scent Layering Customization:** Consumers are increasingly interested in scent layering to personalize and enhance their fragrance experience. - **Eco-conscious Perfume Formulations:** Ingredient-conscious shoppers are driving demand for vegan, non-GMO, and gluten-free perfumes crafted with sustainable materials. ### Industries Being Reshaped - **Fragrance Industry:** The fragrance industry is exploring innovative scent combinations that appeal to nostalgia and indulgence. - **Sustainable Beauty Industry:** Sustainable beauty is witnessing a surge in popularity as consumers prioritize eco-friendly and ethical product choices. - **Retail Industry - Department Stores:** Department stores like Sephora are capitalizing on exclusive, niche product releases to attract discerning customers. ## Related on Trend Hunter - [Celebratory Cake Fragrances](https://www.trendhunter.com/trends/confetti-dores.md) - [Bakery-Inspired Perfume Mists](https://www.trendhunter.com/trends/boulangerie.md) - [Cake Fragrance Collections](https://www.trendhunter.com/trends/bath-body-works-x-milk-bar.md) - [Romantic Gourmand Perfumes](https://www.trendhunter.com/trends/true-loves-cake.md) - [Pancake-Inspired Fragrances](https://www.trendhunter.com/trends/pancake-inspired-fragrance.md) - [Celebratory Cake Fragrances](https://www.trendhunter.com/trends/skylar-party-crasher.md) - [Bread-Scented Fragrances](https://www.trendhunter.com/trends/bread-winner-by-skylar.md) - [Decadent Desset Body Oils](https://www.trendhunter.com/trends/sweetly-scented-body-oil.md) - [Perfume-Inspired Gelato Flavors](https://www.trendhunter.com/trends/the-7-virtues-and-on-third-thought.md)