# Creamy Wizardly Lattes Kindness & Mischief Coffee Serves a Harry Potter-Themed Butterbeer Latte By Laura McQuarrie | Published 2016-12-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/butterbeer-latte References: [sprudge](http://sprudge.com/five-holiday-coffee-treats-in-los-angeles-112777.html) & [instagram](https://www.instagram.com/p/BL6oD3jj9i6/?taken-by=kandmcoffee) Kindness & Mischief Coffee in Los Angeles, California that describes itself as a "people-driven, quality-obsessed, and community-centered shop"—it also happens to make a Butterbeer Latte that will capture the hearts of conscious consumers and Harry Potter fans alike. As the name of the hot beverage suggests, it takes inspiration from a seasonal drink from the fictional world of Harry Potter. This real-world non-alcoholic beverage gets its flavor from butterscotch chips, heavy cream, a house-made butterscotch syrup and steamed almond milk. An alternative to ordering a piping-hot Butterbeer Latte is to order an iced version from Kindness & Mischief Coffee. This slightly different version of the beverage is served in a frosted craft beer goblet that contains white butterscotch tea that's nitrogenated and blended with simple syrup. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 10% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Fictional Drink Adaptations:** As seen with the Butterbeer Latte, there's an opportunity to adapt fan-favorite drinks from fictional worlds into real-world products. - **Nitrogenated Beverages:** Nitrogenating beverages, like the white butterscotch tea in the iced Butterbeer Latte, offers a unique texture and visual experience when served in a craft beer goblet. - **Non-alcoholic Craft Cocktails:** Offering non-alcoholic craft cocktails, like the Butterbeer Latte, taps into the conscious consumer market and provides a unique experience for those who don't want alcohol. ### Who This Affects Most - **Coffee Shops:** Coffee shops have an opportunity to create and market their own unique non-alcoholic craft cocktails to attract conscious consumers and fans of pop culture. - **Entertainment:** The entertainment industry can partner with coffee shops to create pop culture-inspired beverages that tie into their shows, movies, or books to further engage their fanbase. - **Food and Beverage:** Companies in the food and beverage industry can look to adapt popular and beloved fictional drinks into consumer products, like the Butterbeer Latte, to attract fans and capitalize on nostalgia. ## Related on Trend Hunter - [Magical Cafe Pop-Ups](https://www.trendhunter.com/trends/harry-potter-x-coffee-mate-honeydukes-cafe.md) - [Whimsical Collaborative Coffee Menus](https://www.trendhunter.com/trends/starbucks-korea-and-harry-potter.md) - [Wizard-Themed Coffee Creamers](https://www.trendhunter.com/trends/coffee-mate-x-harry-potter.md) - [Franchise-Inspired Ice Creams](https://www.trendhunter.com/trends/16-handles.md) - [Wizardly Cafe Merch Collections](https://www.trendhunter.com/trends/starbucks-korea-x-harry-potter.md) - [Film-Based Beverage Concoctions](https://www.trendhunter.com/trends/starbucks-x-wicked.md) - [Musical-Inspired Whimsical Beverages](https://www.trendhunter.com/trends/theatrical-drinks.md) - [Enchanting Wizard-Themed Cafés](https://www.trendhunter.com/trends/harry-potter-cafe.md) - [Buttery Wizard-Themed Candies](https://www.trendhunter.com/trends/butterbeer-kisses.md)