# Buttery Wizard-Themed Candies Hershey's Has Released New Harry Potter Butterbeer Kisses By Katherine Pendrill | Published 2024-12-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/butterbeer-kisses References: [brandeating](https://www.brandeating.com/2024/12/new-hersheys-butterbeer-kisses-easter-2025.html)  [Hershey's](https://www.trendhunter.com/trends/hersheys-harry-potter) has teamed up with the [Harry Potter](https://www.trendhunter.com/trends/harry-potter-candy-collection) franchise to release new Butterbeer Kisses in 2025. Designed for the 2025 Easter season, the new Hershey's Kisses Butterbeer Flavored Candies with Harry Potter Foils are a magical twist on Hershey's signature candy. The new flavor is named after the [iconic Hogsmeade drink](https://www.trendhunter.com/trends/butterbeer-flavored-graham) from the Harry Potter series, which is often interpreted to have a butterscotch and cream flavor. The new Butterbeer Kisses channel this flavor by taking gold-colored chocolate Kisses and filling them with a sweet Butterbeer-flavored creme. Each Kiss is then individually wrapped in Harry Potter-themed foils with symbols related to Harry Potter and magic. The new Butterbeer Kisses will be available in nine-ounce bags and two-ounce tubs. Image Credit: Hershey's ## Trend Insights (Trend Hunter) - Score: 7.7/10 - Popularity: 100% | Activity: 100% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Wizard-themed Confections:** The integration of fantasy-themed packaging and flavors creates a unique offering, enticing consumers who value immersive brand experiences. - **Seasonal Flavor Releases:** Leveraging holiday-specific flavors allows brands to tap into limited-edition excitement and drive consumer engagement during peak retail seasons. - **Crossover Branding Strategies:** Collaborations between iconic franchises and established brands result in innovative products that draw in dedicated fan bases and new audiences. ### Industries Being Reshaped - **Confectionery:** The introduction of themed elements in confectionery products targets niche markets, expanding consumer reach beyond traditional candy offerings. - **Licensing and Merchandising:** Utilizing well-known franchise imagery on consumer goods can significantly enhance product appeal and brand visibility. - **Entertainment and Media:** Cross-sector partnerships create opportunities for content expansion and enhance fan engagement through tangible branded experiences. ## Related on Trend Hunter - [Wizardly Theme Park Chocolates](https://www.trendhunter.com/trends/hersheys-harry-potter.md) - [Wizardly Candy Collections](https://www.trendhunter.com/trends/harry-potter-candy-collection.md) - [Cupcake-Flavored Chocolates](https://www.trendhunter.com/trends/vanilla-frosting-flavored-creme.md) - [Buttery Wizard-Themed Creamers](https://www.trendhunter.com/trends/coffee-mate-x-harry-potter-butterbeer.md) - [Comforting Milk-Based Chocolates](https://www.trendhunter.com/trends/milklicious-chocolate.md) - [Holiday Chocolate Bar Collections](https://www.trendhunter.com/trends/hersheys-2022-holiday-lineup.md) - [Halloween-Only Candy Bar Varieties](https://www.trendhunter.com/trends/hersheys-halloween.md) - [Anime-Themed Chocolate Drops](https://www.trendhunter.com/trends/hersheyskisses-pokmon.md) - [Magical Jelly Bean Products](https://www.trendhunter.com/trends/jelly-belly-harry-potter.md)