# Wizard-Inspired Frappuccinos This Secret Recipe Lets You Order a Butterbeer at Starbucks By Laura McQuarrie | Published 2014-10-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/butterbeer-at-starbucks References: [brandeating](http://www.brandeating.com/2014/10/secret-menu-starbucks-butterbeer-frappuccino.html) & [starbuckssecretmenu.net](http://starbuckssecretmenu.net/starbucks-secret-menu-butterbeer-frappuccino/) Rather than making the trek all the way to the magical world of Harry Potter, it's possible to order a Butterbeer at [Starbucks](https://www.trendhunter.com/trends/layered-butterscotch-frappucino) from its secret menu. [Starbuck's](https://www.trendhunter.com/trends/cold-foam-drinks) Butterbeer Frappuccino is designed to be a replica of the drink that can only be found in Hogsmeade, or at The Wizarding World of Harry Potter in Orlando, Florida. Rather than asking for a Butterbeer and getting a strange look from the barista, what you'll need to do is order a Vanilla Bean Creme Frappuccino with two pumps of Toffee Nut Syrup, plus two pumps of Caramel Syrup and a drizzle of caramel on top. The Harry Potter-inspired recipe is said to have a strong toffee-nut flavor with a sweet, buttery flavor and the beauty of this being a secret recipe is that you can adjust the flavorings to your liking. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 22% | Activity: 45% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Secret Menu Drinks:** Creating unique and customized drink options allows customers to personalize their Starbucks experience and feel like they're part of an exclusive community. - **Replica Food and Drinks:** Recreating popular food and drink items from movies or fictional worlds can attract fans and create a sense of nostalgia and connection. - **Adjustable Flavorings:** Offering the ability to customize flavorings allows customers to tailor their beverages to their specific tastes and preferences, enhancing their overall experience. ### Sectors Adopting This - **Food and Beverage Retail:** Innovative secret menu offerings can create buzz and drive additional foot traffic to Starbucks locations, increasing sales and customer loyalty. - **Entertainment Merchandise:** Replicating popular food and drinks from movies or fictional worlds can serve as a unique form of merchandise, appealing to fans and generating additional revenue streams. - **Flavoring and Food Additives:** Providing adjustable flavorings for beverages presents an opportunity for companies to develop and market new flavoring products that cater to consumer preferences and demand. ## Related on Trend Hunter - [Franchise-Inspired Ice Creams](https://www.trendhunter.com/trends/16-handles.md) - [Whimsical Collaborative Coffee Menus](https://www.trendhunter.com/trends/starbucks-korea-and-harry-potter.md) - [Sweet Layered Frappucinos](https://www.trendhunter.com/trends/layered-butterscotch-frappucino.md) - [Blended Sweet Potato Beverages](https://www.trendhunter.com/trends/osatsu-butter-frappuccino.md) - [Film-Based Beverage Concoctions](https://www.trendhunter.com/trends/starbucks-x-wicked.md) - [Musical-Inspired Whimsical Beverages](https://www.trendhunter.com/trends/theatrical-drinks.md) - [Wizardly Cafe Merch Collections](https://www.trendhunter.com/trends/starbucks-korea-x-harry-potter.md) - [Layered Butterscotch Cafe Drinks](https://www.trendhunter.com/trends/caramelly-milk-coffee-frappuccino.md) - [Wizard-Themed Coffee Creamers](https://www.trendhunter.com/trends/coffee-mate-x-harry-potter.md)