# Friendsgiving Event Series Butterball and Bumble Foster Togetherness with #FindYourTable By Laura McQuarrie | Published 2023-10-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/butterball-and-bumble References: [perishablenews](https://www.perishablenews.com/meatpoultry/butterball-and-bumble-for-friends-unite-to-encourage-togetherness-this-holiday-season/) & [FindYourTable2023](http://FindYourTable2023.com)  This holiday season, [Butterball](https://www.trendhunter.com/trends/thanksgiving-hosting-pants) and Bumble are teaming up to unite people around the table with a #FindYourTable partnership that shares resources and events. This summer, Bumble launched a new standalone app called [Bumble for Friends](https://www.trendhunter.com/trends/bumble-honey-latte) and it supports the many Millennial and Gen Z consumers who want to meet new people and create lasting friendships. #FindYourTable is launching with an in-person event for the [Bumble For Friends](https://www.trendhunter.com/trends/bumbles-holiday-campaign) community in NYC, and it will be supported by two virtual events to encourage and inspire holiday hosts. According to the 2023 Butterball Thanksgiving Outlook Report, 20% of surveyed participants either will not celebrate Thanksgiving this year or will celebrate alone, stating that friends and family being too far away (22%) and the cost of travel (13%) are factors. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 36% | Activity: 47% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Virtual-event Inspiring:** The #FindYourTable partnership includes virtual events aimed at inspiring holiday hosts. - **Standalone-app Adoption:** Bumble's launch of Bumble for Friends, a standalone app, supports the growing demand from Millennials and Gen Z consumers for making new friendships. - **Thanksgiving Participation:** The Butterball Thanksgiving Outlook Report reveals that a significant portion of respondents (20%) either won't celebrate Thanksgiving or will celebrate alone, creating opportunities for brands to address this issue. ### Industries Being Reshaped - **Hospitality:** The hospitality industry can explore opportunities in organizing virtual events to inspire and support holiday hosts. - **Social Networking:** The adoption of Bumble for Friends, a standalone app, presents opportunities within the social networking industry to cater to Millennials and Gen Z looking for new friendships. - **Travel and Tourism:** With 22% of respondents citing friends and family being too far away as a reason for not celebrating Thanksgiving, the travel and tourism industry could address this issue by providing alternative travel options for connecting with loved ones. ## Related on Trend Hunter - [Charitable Food Initiatives](https://www.trendhunter.com/trends/charitable-friendsgiving-campaign.md) - [Dating-App Holiday Campaigns](https://www.trendhunter.com/trends/bumbles-holiday-campaign.md) - [Friendsgiving-Themed Party Packs](https://www.trendhunter.com/trends/friendsgiving-party-packs.md) - [Genuine Friendsgiving Initiatives](https://www.trendhunter.com/trends/friendsgiving.md) - [Standalone Friend-Finding Apps](https://www.trendhunter.com/trends/bumble-for-friends.md) - [Dater Dining Guides](https://www.trendhunter.com/trends/dining-guides.md) - [Offline Singles Events](https://www.trendhunter.com/trends/bumble-x-house-party.md) - [Friend-Focused Fried Chicken Promotions](https://www.trendhunter.com/trends/lees-famous-friendsgiving.md) - [Co-Branded Holiday-Inspired Burgers](https://www.trendhunter.com/trends/friendsgiving-burger.md)