# Illuminated Feast Ads The Butter Print Ads from the Milk Producers of Quebec Give Food a Holy Glow By Alexander Lam | Published 2013-06-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/butter-print-ads References: [adsoftheworld](http://adsoftheworld.com/media/outdoor/federation_des_producteurs_de_lait_du_quebec_lobster) & [beurre](http://beurre.com/le-beurre-allume-votre-ete/) In order to promote the use of butter in Quebec, the Federation of Milk Producers of Quebec launched a series of [butter print ads](https://www.trendhunter.com/trends/flora-skip-the-cow) with glowing food. The illuminated food is presented with the ad copy "Butter. To light up our feasts." Beautiful examples of favorites in Canadian and French cuisine were lit up in the print ads. Gourmet produce, a lobster and a croissant were shown in the ads. Developed by [Canadian ad agency](https://www.trendhunter.com/trends/look-for-the-leaf) [Cossette](https://www.trendhunter.com/trends/mcdonalds-campaign-1), the ads were placed all over Quebec. Bus shelters, metro stations and major markets were treated to the delicious ads. Most of the locations that the posters were mounted in had backlit displays. This means that the the ads had an actual glowing effect, which further augmented the message to cook with butter. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 13% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Glowing Food Ads:** Disruptive innovation opportunity: Exploring the use of illuminated food in advertising campaigns to attract attention and promote food products. - **Butter Promotion:** Disruptive innovation opportunity: Finding new and creative ways to promote the use of butter in culinary contexts. - **Enhanced Print Ads:** Disruptive innovation opportunity: Incorporating interactive or augmented reality elements into traditional print ads to engage and captivate audiences. ### Sectors Adopting This - **Advertising:** Disruptive innovation opportunity: Leveraging innovative advertising techniques to create unique and memorable campaigns for clients. - **Food and Beverage:** Disruptive innovation opportunity: Experimenting with unconventional marketing strategies to promote food products and ingredients. - **Printing and Design:** Disruptive innovation opportunity: Introducing new technologies and visual elements into print advertising to enhance the overall consumer experience. ## Related on Trend Hunter - [Ice Cream-Inspired Campaigns](https://www.trendhunter.com/trends/dairy-queen-canada.md) - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md) - [Humorous Local Product Ads](https://www.trendhunter.com/trends/local-product.md) - [Made-to-Order Burger Ads](https://www.trendhunter.com/trends/burger-kings-advertisements.md) - [Alternative Butter Ads](https://www.trendhunter.com/trends/crush-expectations.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Specialized Canadian Jars](https://www.trendhunter.com/trends/savor-the-beauty-of-canada.md) - [QSR Food-Inspired Door Designs](https://www.trendhunter.com/trends/mcdonalds-france-1.md)