# Ice Cream-Inspired Snack Bars The ONE Brands Butter Pecan Protein Bar Has Just One Gram of Sugar By Michael Hemsworth | Published 2020-05-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/butter-pecan-protein-bar References: [trndmonitor](https://trndmonitor.com/bar-spotlight-one-brands-expands-their-core-line-with-new-butter-pecan-flavor/) & [one1brands](http://www.one1brands.com) The [ONE Brands](https://www.trendhunter.com/trends/exclusive-high-protein-bar) Butter Pecan Protein Bar is a new [ice cream-inspired snack](https://www.trendhunter.com/trends/clif-bar-cookies-crme) for consumers looking to enjoy the premium flavor of frozen desserts without the associated calories. The bar is formulated with just one gram of sugar and features 20 grams of protein to make it a satisfying snack option to enjoy after a workout or when midday hunger hits. The snack could also help those who have cravings later in the evening to help them satisfy hunger in a healthfully indulgent manner. President of ONE Brands Peter Burns spoke on the new Butter Pecan Protein Bar saying, "Butter Pecan is an iconic and beloved flavor. As a brand devoted to producing permissible indulgence, we knew this would be a great next addition to our [dessert-inspired line](https://www.trendhunter.com/trends/barebells-key-lime-pie). We anticipate that ONE fans will be nuts about this flavor as they enjoy the sweet taste of ice cream any time of the day." ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 51% | Activity: 42% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Protein Bars with Low Sugar:** Creating protein bars with low sugar content could be a disruptive innovation for the snack industry, as consumers shift towards healthful indulgence. - **Dessert-inspired Snacks:** Developing dessert-inspired snacks lower in calories with higher protein content could be a disruptive innovation for the snack industry, as consumers seek better-for-you alternatives to traditional desserts. - **Indulgent Health Snacks:** Designing indulgent, yet healthful snacks appeals to health-conscious consumers, and could be a disruptive innovation for the snack industry. ### Where This Applies - **Snack Foods:** The snack industry could benefit from creating more protein bars with low sugar content to cater to consumers' growing desire for healthier snack options. - **Fitness and Wellness:** The fitness and wellness industry could incorporate dessert-inspired snacks, such as the ONE Brands Butter Pecan Protein Bar, into their offerings as a healthful indulgence for consumers who want to stay on track. - **Food Technology:** The food technology industry could develop new ways to formulate healthful snack options with indulgent flavors, such as protein bars flavored after ice cream favorites, to meet the growing demand for better-for-you snacks. ## Related on Trend Hunter - [Crunchy Low-Sugar Protein Bars](https://www.trendhunter.com/trends/one-crunch.md) - [Exclusive High Protein Bars](https://www.trendhunter.com/trends/exclusive-high-protein-bar.md) - [Rocky Road Protein Bars](https://www.trendhunter.com/trends/rocky-road-protein-bar.md) - [Textually Crunchy Snack Bars](https://www.trendhunter.com/trends/one-crunch-bars.md) - [Branded Chocolate Protein Bars](https://www.trendhunter.com/trends/one-hersheys-double-chocolate.md) - [Low-Sugar Caffeinated Protein Bars](https://www.trendhunter.com/trends/caffeinated-protein-bars.md) - [Ice Cream Protein Bars](https://www.trendhunter.com/trends/ice-cream-protein-bars.md) - [Sweet Treat Protein Bars](https://www.trendhunter.com/trends/pure-protein-bars.md) - [Low-Sugar Protein Bars](https://www.trendhunter.com/trends/creamy-crisp.md)