# Sheer Lip Oils The Brand 'butter London' Offers Moisturizing Lip Products By Mishal Omar | Published 2017-02-09 | Updated 2017-02-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/butter-london References: [amazon](https://www.amazon.com/butter-LONDON-Sheer-Wisdom-Cinnamon/dp/B01MTLA75H/?th=1&tag=trenhunt0f-20) & [butterlondon](http://www.butterlondon.com/Lip/Sheer-Wisdom-Lush-Lip-Oil-Ballet-Blush.html) The makeup brand butter London offers a lip product that doesn't come in the form of a lipstick, balm or gloss – instead it is offered in what is described as a "[creamy oil](https://www.trendhunter.com/trends/glossier-lip-glaze)." Called the 'Sheer Wisdom Lush Lip Oil,' the product is colored but works more to moisturize the lips than simply color them. It contains Tahitian coconut oil to condition the lips, prickly pear seed oil for its [collagen production and anti-aging properties](https://www.trendhunter.com/trends/plumping-lip-oil), chia seed oil for its nourishing abilities, cloudberry oil for antioxidants and soothing properties, and green tea extract for its ability to fight free radicals and environmental damage. butter London's lip oil works to improve the appearance of lips while also enhancing their health. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 35% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Moisturizing Lip Products:** Disruptive innovation opportunity: Develop new lip products that prioritize moisturizing properties over color. - **Colored Lip Treatments:** Disruptive innovation opportunity: Create lip treatments with subtle colors that offer both cosmetic and moisturizing benefits. - **Multi-functional Lip Care:** Disruptive innovation opportunity: Design lip care products that combine multiple beneficial ingredients for healthier and more beautiful lips. ### Sectors Adopting This - **Beauty and Cosmetics:** Disruptive innovation opportunity: Introduce innovative lip care products that cater to the growing demand for multi-functional beauty items. - **Skincare:** Disruptive innovation opportunity: Expand into lip care with a range of products that leverage the moisturizing and nourishing properties of various oils. - **Health and Wellness:** Disruptive innovation opportunity: Develop lip care solutions that prioritize lip health and offer cosmetic benefits, aligning with the demand for holistic personal care. ## Related on Trend Hunter - [Hydrating Non-Sticky Lip Oils](https://www.trendhunter.com/trends/pout-lip-oil.md) - [High-Shine Lip Oils](https://www.trendhunter.com/trends/dream-lip-oil.md) - [Skin-Caring Lip Oils](https://www.trendhunter.com/trends/dream-lip-oils.md) - [Lip Oil Sticks](https://www.trendhunter.com/trends/sugar-crystal-lip-oil-stick.md) - [Ultra-Hydrating Lip Oils](https://www.trendhunter.com/trends/gloss-bomb-oil.md) - [Glossy Hydrating Lip Oils](https://www.trendhunter.com/trends/hydrating-lip-oils.md) - [Plush Lip Oils](https://www.trendhunter.com/trends/legendary-lip-oil.md) - [Staining Lip Oils](https://www.trendhunter.com/trends/staining-lip-oil.md) - [Hydrating Vegan Lip Oils](https://www.trendhunter.com/trends/kush-lip-oil.md)