# Retro Australian Streetwear Butter Goods' Summer Lookbook Features Pink Panther and Felix the Cat By Riley von Niessen | Published 2016-11-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/butter-goods References: [hypebeast](http://hypebeast.com/2016/11/butter-goods-2016-summer-collection) & [hbx](https://hbx.com/) Butter Goods, an Australian apparel brand, recently put out its Summer 2016 lookbook, for consumers who're experiencing warm weather during the holiday season. The collection is comprised of t-shirts, crewnecks, hoodies and accessories -- all of which feature unique graphics. While some pieces include Butter Goods' name in simple fashion, others draw from pop culture motifs. For example, a series of shirts contain Pink Panther and Felix the Cat -- [vintage cartoon characters](https://www.trendhunter.com/trends/the-simpsons-x-family-mart) who've gained international recognition. In addition to these characters, the Butter Goods Summer 2016 lookbook showcases old-school lettering and cynical slogans -- speaking to the youthful males that make up much of its consumer base. As [HYPEBEAST](https://www.trendhunter.com/trends/jordan-clarkson) reports, the collection will soon be available from [HBX](https://www.trendhunter.com/trends/human-made-drop). ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 84% | Activity: 35% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Retro Streetwear Fashion:** There is a growing demand for nostalgic cultural trends in the fashion industry that can be tapped into by incorporating iconic vintage graphics into modern designs. - **Pop Culture Revival:** Incorporating retro pop culture references into clothing lines is an opportunity for disruptive innovation in the fashion industry, as it generates interest from a wider range of consumers. - **Youth-centric Apparel:** Creating brand identity and catering to young male consumers through the use of bold lettering and cynical slogans is an innovative trend with prospects in the streetwear industry. ### Who This Affects Most - **Fashion and Apparel:** There are disruptive innovation opportunities in the fashion and apparel industry by incorporating retro pop culture references into contemporary designs to appeal to a wider consumer range. - **Clothing Manufacture & Design:** Manufacturing and designing clothing for a younger, male demographic using bold icons and slogans is a path for disruptive innovation in the clothing industry. - **E-commerce:** The e-commerce industry has the opportunity to disrupt the fashion industry by participating in pop culture revival trends, such as retro streetwear, by selling unique pieces that cater to a niche market. ## Related on Trend Hunter - [Nostalgic Cartoon Streetwear](https://www.trendhunter.com/trends/doraemon-fall.md) - [Wintery Cartoon Apparel Capsules](https://www.trendhunter.com/trends/market-x-peanuts.md) - [Character Graphic Collaborative Apparel](https://www.trendhunter.com/trends/hello-kitty-capsule-2.md) - [Nostalgic Cartoon-Joint Streetwear](https://www.trendhunter.com/trends/peanuts-comic-1.md) - [Retro Cartoon Back-to-school Capsules](https://www.trendhunter.com/trends/unisex-styles.md) - [Refreshing Streetwear Collabs](https://www.trendhunter.com/trends/lipton-iced-tea-x-cruel-pancake.md) - [Animated Streetwear Capsules](https://www.trendhunter.com/trends/the-simpsons-x-family-mart.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Playful Cartoon Apparel](https://www.trendhunter.com/trends/kenny-scharf-and-axel.md)