# Graphic-Centric Heavyweight Apparel Butter Goods Launches an Outdoor-Themed Streetwear By Amy Duong | Published 2020-12-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/butter-good References: [hypebeast](https://hypebeast.com/2020/12/butter-goods-q4-2020-lookbook-release-information) & [hypebeast](https://hypebeast.com/2020/12/butter-goods-q4-2020-lookbook-release-information) Perth-based skate brand [Butter Goods](https://www.trendhunter.com/trends/youre-a-10with-your-butterface) introduces its new collection that is timely designed for the season as it draws inspiration from [outdoor environments](https://www.trendhunter.com/trends/andwander-fw25). The brand is often recognized for simplistic designs that are classic and versatile for any purpose. The understated silhouettes elevate [skate apparel](https://www.trendhunter.com/trends/pyra-scenic-route) to function as lifestyle designs as well. The lookbook of the capsule is shot in two parts. The first is shot in Perth, Australia and the other is shot in New Orleans, United States. This is done purposefully to capture the blend of heavyweight garments offered in the collection. It taps into the aesthetics of nature and the outdoors, showcased through text adorning the apparel including "As wild as the wind." Image Credit: Kim Ha ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 13% | Activity: 12% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Graphic-centric Apparel:** Opportunity for brands to incorporate bold and visually striking graphics in their apparel designs, attracting attention and creating a unique style. - **Outdoor-themed Streetwear:** Opportunity to tap into the growing popularity of outdoor-inspired fashion, creating streetwear that combines functionality with style. - **Skate Apparel as Lifestyle Designs:** Opportunity to adapt skate apparel into versatile and everyday lifestyle designs, appealing to a wider audience beyond the skating community. ### Who This Affects Most - **Fashion:** Fashion brands can explore graphic-centric designs and outdoor-themed streetwear to stay relevant and appeal to consumers. - **Sportswear:** Sportswear brands can incorporate skate apparel as lifestyle designs, creating fashionable activewear that can be worn for various purposes. - **Photography:** Photography businesses can collaborate with brands to capture the blend of nature and urban environments, showcasing the aesthetics of outdoor-themed streetwear collections. ## Related on Trend Hunter - [Outerwear-Centric Fall Fashion](https://www.trendhunter.com/trends/bene-culture-3.md) - [Cozy Fall-Centric Streetwear](https://www.trendhunter.com/trends/caf-mountain.md) - [Seasonal Dynamic Outerwear Capsule](https://www.trendhunter.com/trends/kestin-1.md) - [Urban Alpine Apparel](https://www.trendhunter.com/trends/bape-by-kazuki-kuraishi.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Spring-Ready Outdoor Apparel](https://www.trendhunter.com/trends/performance-articles.md) - [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md) - [Seasonal Streetwear Collections](https://www.trendhunter.com/trends/pyra-scenic-route.md) - [Urban Layered Outdoor Fashion](https://www.trendhunter.com/trends/andwander-fw25.md)