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# Bronzing Skin-Brightening Serums
Physicians Formula Butter Glow Bronzing Serum is Nourishing

By Michael Hemsworth | Published 2024-04-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/butter-glow-bronzing-serum
References: [happi](https://www.happi.com/contents/view_breaking-news/2024-04-22/physicians-formula-launches-butter-glow-bronzing-s-236172/) & [physiciansformula](http://physiciansformula.com/)

![Bronzing Skin-Brightening Serums](https://cdn.trendhunterstatic.com/thumbs/531/butter-glow-bronzing-serum.jpeg)

[Physicians](https://www.trendhunter.com/trends/butter-glow-blushing-serum) Formula Butter Glow Bronzing Serum is a new skincare solution for consumers looking to support the needs of their skin, while also enjoying a bronzing effect for a sun-kissed glow without any help from the sun.

The serum is inspired by the brand's Murumuru Butter Bronzer and is formulated with murumuru, cupuaçu and tucuma butters sourced from the [Amazon](https://www.trendhunter.com/trends/versed-mood-lighting-luminizing-glow-drops). These ingredients are packed with essential fatty acids and pro-vitamins that will help to soften the skin as they condition and moisturize it.

Physicians Formula Butter Glow Bronzing Serum is reported to have a weightless formulation that will glide seamlessly onto the skin where it will nourish and leave behind a radiant glow. Priced at $16.99, the accessible serum is available now directly from the brand.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 21% | Activity: 24% | Freshness: 23%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Multifunctional Skincare Products:** Creating skincare solutions that offer nourishing benefits along with cosmetic effects to cater to evolving consumer preferences.
- **Amazon-sourced Ingredients:** Utilizing unique ingredients like murumuru, cupuaçu, and tucuma butters from the Amazon to highlight sustainability and efficacy in skincare formulations.
- **Affordable Radiance Enhancers:** Developing accessible beauty products with lightweight formulations that provide a radiant glow at an affordable price point.

### Industries Being Reshaped

- **Beauty & Cosmetics:** Innovating within the beauty industry by combining skincare benefits with cosmetic enhancements to meet the demands of modern consumers.
- **Natural Ingredients Sourcing:** Driving growth in the natural ingredients sourcing industry by exploring unique botanical extracts for skincare formulations to promote sustainability and efficacy.
- **Affordable Beauty Products:** Opportunities in the affordable beauty products sector by developing low-cost radiant enhancers with high-quality ingredients to target a wide consumer base.

## Related on Trend Hunter

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- [Serum Bronzing Drops](https://www.trendhunter.com/trends/indie-lees-bronzing-drops.md)
- [Brightening Skin Serums](https://www.trendhunter.com/trends/tree-hut-1.md)
