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# Cruelty-Free Gloss Expansions
NYX's Butter Gloss Bling Has Four New Glittery Shades

By Lima Kalim | Published 2024-07-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/butter-gloss-bling
References: [nyxcosmetics](https://www.nyxcosmetics.ca/en/butter-lip-gloss-NYX_089.html?dwvar_NYX__089_color=02)

![Cruelty-Free Gloss Expansions](https://cdn.trendhunterstatic.com/thumbs/538/butter-gloss-bling.jpeg)

[NYX's](https://www.trendhunter.com/trends/jelly-job) Butter Gloss Bling has introduced four new glittery shades, enhancing its already extensive range of over 30 shades with added sparkle. The original fan-favorite Butter Gloss is now available in a clear variant, offering glossy perfection and a non-sticky shine. This versatile product can be used as a standalone gloss or [layered over your favorite lip color](https://www.trendhunter.com/trends/glow-reviver-lip-oil) for a radiant finish. It’s the ultimate go-to for achieving a [glossy look](https://www.trendhunter.com/trends/overglaze-hydrating-lip-gloss). Moreover, the Butter Gloss Bling is vegan and cruelty-free, making it an appealing choice for environmentally conscious consumers who care about their impact on animals.

The glitter shades include Dripped Out (sparkly peach), She Got Money (sparkly hot pink), Big $pender (sparkly berry red), and Hu$tla (sparkly dark brown).

Image Credit: NYX

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 6% | Activity: 5% | Freshness: 26%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Key Themes Behind This Trend

- **Glittery Vegan Cosmetics:** The introduction of glitter-infused, cruelty-free makeup options caters particularly to eco-conscious consumers.
- **Multi-use Gloss Products:** The rise of gloss products that can be used both as standalone items and as layering tools indicates a shift towards versatile beauty solutions.
- **Expanded Shade Ranges:** The addition of new shades to existing product lines reflects a trend towards inclusivity and customization in beauty products.

### Where This Applies

- **Cosmetics:** The beauty industry is increasingly focused on developing products that meet the ethical concerns of a growing segment of consumers.
- **Sustainable Products:** Market demand is driving industries towards creating products that are both effective and aligned with environmental and animal welfare values.
- **Fashion and Beauty Retail:** Retailers in the fashion and beauty space are expanding their product offerings to include versatile and customizable items that appeal to broader audiences.

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