# Artisan Butter Cookie Kits The Williams Sonoma Butter Cookie Mix Simplifies Holiday Baking By Jana Pijak | Published 2020-11-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/butter-cookie-mix References: [williams-sonoma](https://www.williams-sonoma.ca/williams-sonoma-butter-cookie-mix) The [Williams Sonoma](https://www.trendhunter.com/trends/mini-cannoli-kit) Butter Cookie [Mix](https://www.trendhunter.com/trends/cinnamon-swirl-coffee-cake-mix) simplifies holiday baking this festive season and is the perfect gift for avid at-home bakers. While making classic butter cookies can be a daunting task for amateur bakers, this premium butter cookie mix is custom-blended with naturally sourced ingredients and only requires butter and one egg for mixing. It is ideal for using with a cookie press and makes artisan cookies quick and easy, while ensuring the perfect golden dough end result. According to the Williams Sonoma website, "the soft dough easily takes on your favourite shapes and retains all the beautiful details after baking." The mix is also sold alongside the retailer's [Shortbread Cookie mix](https://www.trendhunter.com/trends/british-shortbread-cookie-collection) which simply requires the addition of unsalted butter for easy mixing and prep. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 48% | Activity: 87% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Simplified Baking:** The Williams Sonoma Butter Cookie Mix simplifies holiday baking and offers an opportunity for other companies to create convenient baking mixes. - **Artisanal Cookie Making:** The custom-blended butter cookie mix allows for artisan cookies to be made quickly and easily, presenting a potential market for unique and specialized cookie mix options. - **Premium Ingredients:** The use of naturally sourced ingredients in the butter cookie mix taps into the trend of consumers seeking high-quality and natural food products, opening avenues for other brands to offer similar options. ### Who This Affects Most - **Food Retail:** The convenience and ease of the Williams Sonoma Butter Cookie Mix highlights an opportunity for food retailers to offer their own pre-mixed baking products. - **Baking Equipment:** There is a potential market for cookie press kits and other specialized baking equipment to accompany the use of the butter cookie mix. - **Gourmet Food:** The custom-blended ingredients and artisanal nature of the butter cookies present an opportunity for gourmet food producers and shops to create unique and high-end cookie offerings. ## Related on Trend Hunter - [Seasonal Soft-Baked Cookie Mixes](https://www.trendhunter.com/trends/betty-crocker-soft-baked-cookie-mix.md) - [Convenient Premium Cookie Mixes](https://www.trendhunter.com/trends/premium-cookie-mixes.md) - [Ready-to-Bake Sugar Cookie Doughs](https://www.trendhunter.com/trends/all-butter-sugar-cookie-dough.md) - [Christmas Eve Cookie Kits](https://www.trendhunter.com/trends/cookies-for-santa-cookie-kit.md) - [Ready-to-Bake Holiday Cookies](https://www.trendhunter.com/trends/festive-frosted-sugar-cookie-kit.md) - [Clean Recipe Cookie Mixes](https://www.trendhunter.com/trends/my-better-batch-cookie-mix.md) - [Holiday Film Cookie Kits](https://www.trendhunter.com/trends/buddy-the-elf-hat-sugar-cookie-kit.md) - [Cookie Dough Baking Kits](https://www.trendhunter.com/trends/cookie-dough-baking-kit.md) - [Branded Chocolate Cookie Kits](https://www.trendhunter.com/trends/festive-cookie-kit.md)