# Bottled Butter Coffees Picnik is Selling Its RTD Coffee Beverage in an On-the-Go Format By Laura McQuarrie | Published 2017-04-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/butter-coffees References: [berryondairy.blogspot](http://berryondairy.blogspot.ca/2017/04/including-coffee-and-tea-in-dairy.html) & [picnikaustin](http://picnikaustin.com/butter-coffee) Picnik, a cafe concept based out of Austin, Texas, is now selling its famous butter coffees by the bottle in a convenient, [ready-to-drink format](https://www.trendhunter.com/trends/readytodrink-oat-lattes). The trio of [Butter Coffee](https://www.trendhunter.com/trends/butter-wines) products are offered in flavors such as Mocha Latte, Cappuccino and Dirty Chai, each of which are made with a base of fair trade coffee, grass-fed butter, [grass-fed whey protein](https://www.trendhunter.com/trends/super-coffee-protein) and MTC oil. These three flavors are based off of the best-selling blends served at Picnik and are designed to help with one's energy, appetite, productivity levels and cognitive functions. As stated on the front of the bottles, a single 10-ounce bottle provides 10 grams of protein. Across the food industry, consumers are beginning to embrace full-fat products for the health benefits that they can provide, rather than avoid products with the word "fat" altogether. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 48% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Full-fat Products:** As consumers begin to embrace full-fat products for their health benefits, there is an opportunity for companies to innovate by creating new full-fat products that meet consumer demand. - **Bottled Beverages:** As cafes begin selling their beverages in bottled, ready-to-drink formats, there is an opportunity for companies to expand their product lines and offer on-the-go products to consumers. - **Functional Beverages:** As demand for functional beverages that provide health benefits continues to rise, there is an opportunity for companies to create new blends with unique ingredients that meet consumer needs. ### Sectors Adopting This - **Food and Beverage:** As consumers embrace full-fat products and on-the-go bottled beverages, there is an opportunity for innovation across the food and beverage industry. - **Cafe and Restaurant:** Cafes and restaurants can expand their product lines and offer on-the-go, bottled versions of their beverages to meet consumer demand. - **Fitness and Health:** As functional beverages continue to appeal to health-conscious consumers, there is an opportunity for innovation and growth in the fitness and health industry. ## Related on Trend Hunter - [Protein-Rich Iced Coffees](https://www.trendhunter.com/trends/quest-iced-coffee.md) - [Specialty Coffee Concentrates](https://www.trendhunter.com/trends/frazy-bottles.md) - [Ready-to-Drink Coffee Products](https://www.trendhunter.com/trends/readytodrink-coffee-products.md) - [Branded Bottled Iced Coffees](https://www.trendhunter.com/trends/readytodrink-iced-coffees.md) - [Functional Iced Coffee Pucks](https://www.trendhunter.com/trends/blender-bites.md) - [RTD Protein-Infused Coffees](https://www.trendhunter.com/trends/protein-vanilla-almond-latte.md) - [Instant Protein Iced Coffees](https://www.trendhunter.com/trends/protein-iced-coffees.md) - [Protein-Packed Iced Coffee Mixes](https://www.trendhunter.com/trends/protein-iced-coffee.md) - [Ready-to-Drink Protein Lattes](https://www.trendhunter.com/trends/wandering-bear-cold-brew-lattes.md)