# Buttery Cleansing Balms The Clean it Zero Enriching Butter Cleansing Balm Protects and Hydrates By Laura McQuarrie | Published 2025-02-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/butter-cleansing-balm References: [tiktok](https://www.tiktok.com/@thelipsticklesbians/video/7467329615388790059?lang=en) & [banilausa](https://banilausa.com/products/clean-it-zero-enriching-butter-cleansing-balm?srsltid=AfmBOoqC2Xzw_-2zzAePXtQJta9N1OqVM7IjKutrG44cK2HffenoG_LV)  Makeup lovers fell in love with [Banila Co's](https://www.trendhunter.com/trends/brightening-peeling-gel) cleansing balms to calm, clarify and revitalize skin, and the brand is now introducing an alternative to the fan-favorite sherbet texture with its latest launch, the [Clean it](https://www.trendhunter.com/trends/hydration-toner-pads) Zero Enriching Butter Cleansing Balm. This first-of-its-kind butter balm texture is achieved by blending the formula at a high temperature to ensure fine cleansing particles melt rapidly, minimizing irritation while cleansing skin. The brand's debut butter cleansing balm is a solution for gently removing waterproof makeup, SPF, oil, and impurities, all while keeping skin feeling happy and hydrated. Key ingredients in the superfood-packed formula include avocado oil, shea butter, and squalane. Ideal for [dry, flaky, and mature skin types](https://www.trendhunter.com/trends/mature-skinfriendly), this cleansing butter balm is also formulated with spa water to help improve skin conditions. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 43% | Activity: 35% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Butter-based Skincare Textures:** Butter-based textures offer a new sensory experience in skincare, promising enhanced formulation stability and rapid dissolution of cleansing particles. - **Superfood Skincare Ingredients:** The infusion of superfoods like avocado oil promises enriched skin nutrition, paving the way for more health-focused beauty products. - **Mature Skin-centric Products:** The focus on mature and sensitive skin needs highlights a growing demand for specialized, gentle skincare solutions. ### Sectors Adopting This - **Beauty and Personal Care:** Innovative product textures and nutrient-rich ingredients are transforming product formulations, appealing to more conscious consumers. - **Cosmetics and Skincare Ingredients:** The trend toward superfood-enriched formulations is expanding the market for novel raw materials in cosmetics. - **Spa and Wellness:** Spa-inspired skincare products offer a luxurious at-home experience, capitalizing on self-care and relaxation trends. ## Related on Trend Hunter - [Firming Cleansing Balms](https://www.trendhunter.com/trends/firming-cleansing-balm.md) - [Gentle Balm-to-Oil Cleansers](https://www.trendhunter.com/trends/calming-cleansing-balm.md) - [Purifying Cleansing Balms](https://www.trendhunter.com/trends/youthtopia-apple-butter-cleansing-balm.md) - [One-Step Cleansing Balms](https://www.trendhunter.com/trends/melt-it-all-cleansing-balm.md) - [Melting Balm Cleansers](https://www.trendhunter.com/trends/melting-balm-cleanser.md) - [Mess-Free Cleansing Balms](https://www.trendhunter.com/trends/twist-up-cleansing-balm.md) - [Double Cleansing Balms](https://www.trendhunter.com/trends/double-cleansing-balm.md) - [Twist-Up Cleansing Balms](https://www.trendhunter.com/trends/grinding-cleansing-balm.md) - [Mandarin-Enhanced Peeling Gels](https://www.trendhunter.com/trends/brightening-peeling-gel.md)