# Plant-Based Indian Cuisine Pastes Aagrah Foods Butter Chicken Tarka Paste is Vegan-Friendly By Michael Hemsworth | Published 2025-11-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/butter-chicken-tarka-paste References: [foodbev](https://www.foodbev.com/news/aagrah-foods-expands-indian-cooking-sauce-range-with-vegan-friendly-butter-chicken-tarka-paste) & [aagrahfoods](https://aagrahfoods.com/?srsltid=AfmBOoogo8ndp3gaEP2aCQYgFLpcVQoXMXnmu9OJm69Xy-Z1FBogcTmq)  The Aagrah Foods Butter Chicken Tarka Paste is a new premium cooking product from the Indian cuisine food brand that's formulated with flavor and modern consumer cooking in mind. The product features creamy tomato base that's enhanced with spices and a touch of sweetness, and offers a more hands-on approach when compared to [finished curry sauces](https://www.trendhunter.com/trends/curry-kit). This will enable at-home chefs to customize the dish to their preferences, while the plant-based recipe will allow consumers to create vegetarian or vegan meals with [plant-based chicken or tofu](https://www.trendhunter.com/trends/blue-tribe-products). Managing Director Shezad Aslam spoke on the new Aagrah Foods Butter Chicken Tarka Paste saying, "Our new tarka paste is rich, indulgent and true to our Northern Indian roots. We’re continuing to see a strong appetite for people wanting to cook authentically at home using premium-quality ingredients that offer both convenience and credibility, and this new addition to our ever-expanding range meets that demand perfectly.” ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 35% | Activity: 37% | Freshness: 55% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Cuisine Innovation:** The shift toward plant-based Indian cuisine pastes presents an opportunity to innovate with flavorful, vegan-friendly alternatives that cater to the growing demand for meatless dishes. - **Customization in Cooking Products:** As consumers seek more control over their meal preparation, cooking pastes that allow for personalization offer a novel approach to home-cooked dishes. - **Premium Ingredients for Home Cooking:** There is a burgeoning trend for premium-quality and authentic ingredients that empower home chefs to create restaurant-quality meals in their kitchens. ### Who This Affects Most - **Plant-based Food Industry:** The introduction of plant-based cooking pastes gives the vegan and vegetarian food sector new avenues to explore diverse and ethnically inspired products. - **Convenience Food Market:** Products like customizable tarka pastes demonstrate the potential for disruption in the convenience food industry by combining ease with authenticity and quality. - **Culinary Ingredient Sector:** Innovation within the culinary ingredient market can be driven by creating versatile, authentic spice pastes that cater to the desires of passionate home cooks. ## Related on Trend Hunter - [Heat-and-Eat Indian Meals](https://www.trendhunter.com/trends/readytoeat-meals.md) - [Immunity-Boosting Cooking Pastes](https://www.trendhunter.com/trends/ginger-turmeric-paste.md) - [Artisanal Indian Cuisine Sauces](https://www.trendhunter.com/trends/geetas-foods-cooking-sauces.md) - [Free-From Spiced Sauces](https://www.trendhunter.com/trends/get-saucys-tikka-masala.md) - [Chickpea Masala Veggie Burgers](https://www.trendhunter.com/trends/chickpea-masala-veggie-burger.md) - [Afro-Vegan Curry Meals](https://www.trendhunter.com/trends/plantbased-goat-curry.md) - [Wrap-Style Indian Cuisine Kits](https://www.trendhunter.com/trends/geetas-wrap-kits.md) - [Microwaveable Indian Cuisine Meals](https://www.trendhunter.com/trends/tasty-bite-butter-chickpea-vegetables.md) - [Savory Low-Carbon Pies](https://www.trendhunter.com/trends/chana-rama-pie.md)