# Buttery Umami Seasonings PS Seasoning's Butter Blizzard Seasoning Blend a Savory-Sweet Fan Fave By Laura McQuarrie | Published 2026-01-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/butter-blizzard-seasoning-blend References: [prnewswire](https://www.prnewswire.com/news-releases/ps-seasoning-relaunches-fan-favorite-butter-blizzard-as-first-new-product-of-2026-302670284.html) & [psseasoning](https://www.psseasoning.com/products/butter-blizzard)  [PS Seasoning's](https://www.trendhunter.com/trends/flavored-mustard) savory-sweet [Butter Blizzard](https://www.trendhunter.com/trends/snowflake-butter) Seasoning Blend was first introduced as a limited-time holiday offering in 2024, but it became such a fan-favorite that the brand is officially adding it to its full-time product lineup in 2026. "This time of year, people are cooking more at home and reaching for flavors that feel familiar yet elevated," said Gretchen Miller, Senior Vice President of Marketing and Communications at PS Seasoning. "Butter Blizzard taps into that emotional connection. It's comfort in a bottle." Many butter-garlic blends on the market are heavily reliant on artificial additives, but Butter Blizzard uses yeast extract to achieve depth, richness and an umami finish. Although flavor is a major selling point, so is versatility, since Butter Blizzard matches well with everything from proteins and vegetables to meals and snacks. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 60% | Activity: 67% | Freshness: 63% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Umami-infused Seasonings:** Seasonings like Butter Blizzard that utilize yeast extract to enhance depth and umami appeal are captivating consumers seeking elevated comfort foods. - **Home Cooking Evolution:** As people cook more at home, interest in versatile seasonings that reimagine traditional recipes with unique flavor profiles is soaring. - **Natural Flavor Enhancements:** Demand for seasonings free from artificial additives is driving innovation in natural flavor enhancers that offer rich taste experiences without synthetic ingredients. ### Industries Being Reshaped - **Gourmet Food Products:** The ongoing popularity of seasonings like Butter Blizzard opens new avenues for gourmet food products that promise an elevated yet familiar culinary experience. - **Home Cooking Retail:** Retailers catering to the growing home cooking trend can capitalize on consumer interest in versatile, easy-to-use seasonings that enhance everyday meals. - **Natural Ingredients Suppliers:** Growth in natural seasonings creates opportunities for suppliers of clean-label ingredients, fostering innovation in the production of high-demand yeast extract and other natural flavor compounds. ## Related on Trend Hunter - [Grass-Fed Beef Puffs](https://www.trendhunter.com/trends/buffs.md) - [Co-Branded Thai-Themed Pizzas](https://www.trendhunter.com/trends/pad-gra-prow-pizza.md) - [Artisan Recipe Frozen Taquitos](https://www.trendhunter.com/trends/jose-ole-premium-taquitos.md) - [Craveable Meal Prep Contests](https://www.trendhunter.com/trends/sunday-reset-sweepstakes.md) - [Globally Inspired Wing Rubs](https://www.trendhunter.com/trends/wing-rub-line.md) - [Signature Value-Driven Menus](https://www.trendhunter.com/trends/new-luxe-value-menu.md) - [Gingerbread BBQ Rubs](https://www.trendhunter.com/trends/gingerbread-bbq-rub.md) - [Root Beer BBQ Sauces](https://www.trendhunter.com/trends/ps-seasoning-root-beer-bbq-sauce.md) - [Gourmet Beer-Flavored Mustards](https://www.trendhunter.com/trends/flavored-mustard.md)