# Convenient Savory Spreads The Butter! Better! Packaging is Self-Serving and Smart By Carly Foy | Published 2011-05-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/butter-better References: [sweet-station](http://sweet-station.com/blog/2011/05/butter-better/) & [thedieline](http://www.thedieline.com/blog/2010/11/3/butter-better) The Butter! Better! packaging is a convenient way to spread the love on your sandwich. Each little package is a single serving of one of four different flavors (chocolate, strawberry, peanut butter and regular butter). The packages are color coordinated to match their flavors such as pink with strawberry, brown with chocolate, yellow with butter and light brown with delicious peanut butter. The package is complete with a corresponding butter knife which also acts as the lid to the single package. Designer Yeongkeun Jeong says, "Whenever we eat bread, at a picnic, in a cafe or on an airplane, we usually use [disposable butter](https://www.trendhunter.com/trends/prsident-butter-with-sea-salt-crystals). I replaced its ordinary container lid with a wooden, knife shaped one. This way butter can be easily and quickly spread." ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 23% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Single-serving Packaging:** Disruptive innovation opportunity: Create customizable single-serving packaging for various food products to enhance convenience and reduce waste. - **Color-coded Flavors:** Disruptive innovation opportunity: Develop a color-coding system for flavors in food packaging to improve consumer experience and facilitate product identification. - **Dual-purpose Packaging:** Disruptive innovation opportunity: Design packaging that doubles as a functional utensil to enable efficient consumption and promote sustainability. ### Industries Being Reshaped - **Food Packaging:** Disruptive innovation opportunity: Integrate smart packaging solutions, such as self-serving features and innovative designs, to revolutionize the food packaging industry. - **Convenience Foods:** Disruptive innovation opportunity: Combine innovative packaging designs with convenient and on-the-go food options to meet the evolving needs of busy consumers. - **Sustainable Packaging:** Disruptive innovation opportunity: Develop eco-friendly packaging solutions that minimize waste and promote sustainability in the food and beverage industry. ## Related on Trend Hunter - [Modern Peanut Butter Packets](https://www.trendhunter.com/trends/one-trick-pony-1.md) - [Spreadable Free-From Butter Products](https://www.trendhunter.com/trends/all-things-butter-spreadable.md) - [Sweet & Savory Butter Spreads](https://www.trendhunter.com/trends/challenge-butter-snack-spreads.md) - [Reimagined Peanut Butter Jars](https://www.trendhunter.com/trends/one-trick-pony-2.md) - [Button-Shaped Peanut Butter Treats](https://www.trendhunter.com/trends/peanut-butter-buttons.md) - [Sandwich-Making Multitools](https://www.trendhunter.com/trends/national-peanut-butter-and-jelly-day.md) - [Pre-Portioned Butter Cubes](https://www.trendhunter.com/trends/challenge-butter-cubes.md) - [Recyclable Butter Wrapper Packaging](https://www.trendhunter.com/trends/recyclable-paper-butter-wrap.md) - [Perfectly Portioned Cooking Butters](https://www.trendhunter.com/trends/land-olakes-butter-balls.md)