# Single-Serve Ghee Packets Fourth & Heart Focuses on Out-of-Home Use for Its Butter Alternative By Laura McQuarrie | Published 2017-03-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/butter-alternative References: [projectnosh](https://www.projectnosh.com/food-wire/2017/fourth-heart-adds-ghee-oil-spray-single-serving-packets-portfolio/) & [fourthandheart](https://fourthandheart.com/product/california-garlic-sampler/) Fourth & Heart is now adding to its lineup of innovative butter alternative ghee products with a new single-serve option called Ghee On-the-Go. While ghee has been a household staple across Asia for centuries, it has only recently come into the minds of consumers as a healthier substitute for butter. As such, it is most often only sold by the jar in supermarkets. Fourth & Heart's new [single-serve packs](https://www.trendhunter.com/trends/manuka-honeys) make it much easier for health-conscious consumers to add variety to snacks and meals on the go with flavors like California Garlic and Madagascar Vanilla Bean. Because ghee, or [clarified butter](https://www.trendhunter.com/trends/challenge-butter-cubes), is pure butterfat without the water and milk proteins, it's much less likely to go bad or burn than regular butter. Ghee is also a great butter alternative because it does not contain dairy or lactose. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 57% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Convenience On-the-go Snacks:** Single-serve ghee packets provide a convenient and healthy option for consumers to enhance their snacks and meals while on the go. - **Health-conscious Butter Alternatives:** Ghee's rise as a healthier substitute for butter opens up opportunities for companies to create innovative products that cater to health-conscious consumers. - **Expanding Asian Staples Market:** The growing popularity of ghee as a household staple across Asia presents potential for companies to tap into this market and offer unique ghee products. ### Sectors Adopting This - **Food Packaging:** Companies specializing in food packaging can explore packaging solutions for single-serve ghee packets, catering to the convenience needs of consumers. - **Health Food and Supplements:** The health food and supplements industry can develop and market ghee as a healthier alternative to butter, targeting health-conscious consumers. - **Culinary Ingredients:** Companies in the culinary ingredients industry can capitalize on the demand for ghee by offering high-quality and flavorful options to enhance meals and snacks. ## Related on Trend Hunter - [Mushroom-Infused Clarified Butters](https://www.trendhunter.com/trends/truffle-ghee.md) - [Gourmet Clarified Butters](https://www.trendhunter.com/trends/clarified-butters.md) - [Healthy Traditional Ghees](https://www.trendhunter.com/trends/farmery.md) - [Ghee Cooking Classes](https://www.trendhunter.com/trends/sur-la-table-x-4th-heart.md) - [Flavored Grass-Fed Butters](https://www.trendhunter.com/trends/churn.md) - [THC-Infused Clarified Butters](https://www.trendhunter.com/trends/infused-ghee-butter.md) - [Cultured Plant-Based Butters](https://www.trendhunter.com/trends/future-of-butter.md) - [Spreadable Free-From Butter Products](https://www.trendhunter.com/trends/all-things-butter-spreadable.md) - [Flavor-Enhanced Spreadable Butters](https://www.trendhunter.com/trends/kerrygold-butter-blends.md)